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Selling Management on a New Business Intelligence Solution

Source: CompareBusinessProducts.com
BI is a complex solution that involves new concepts, new procedures, and a learning curve. Management with knowledge of BI must assess whether there is a real need for a new BI solution and whether a chosen solution would provide any measurable benefit. This white paper assesses the results from a recent BI survey of 2200 end users of BI software. Considerations to take into account when selecting a BI solution are followed by a look at the future of BI.


Featured publications:

Comparing the Total Cost of Ownership of Business Intelligence Solutions
Source: Birst For many companies, traditional business intelligence (BI) software is costly and resource-intensive. So are open source alternatives that require significant configuration and integration. In contrast, software-as-a-service (SaaS) solutions can reduce the cost of a BI deployment by providing automation and pre-integration. Compare total cost of ownership (TCO) for traditional, open source, and SaaS BI solutions. Read More...
Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics
Source: IBM By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement. Read More...
The New Frontier for Personalized Customer Experience—IBM Predictive Customer Intelligence
Source: IBM This paper introduces the IBM Predictive Customer Intelligence solution, which gathers relevant customer information from internal and external sources and uses advanced analytics and scoring to recommend the right offer or action before or during an interaction. Read More...


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