Social Media Analytics: Making Customer Insights Actionable

Social media is reshaping the relationships that customers have with products, services, and brands. Read this white paper from IBM to learn how you can use insights from social media to understand emerging consumer trends and increase the ROI of your marketing campaigns.
  • Written By:
  • Published:
  • (Originally Published On:) )

Featured publications:

Customer Analytics: A Powerful Source of Competitive Advantage for Midsize Organizations

  • Source: IBM
  • Written By:
  • Published:
Completing the customer picture today involves collecting and assembling data from multiple sources, including traditional sources such as transactions and surveys, as well as customer sentiments and other information that can be uncovered in comments made on social media channels. An effective customer analytics strategy enables businesses to integrate these insights to increase customer lifetime value, reduce turnover, and conduct more precise targeting and segmentation. Read More

Customer Analytics in the Age of Social Media

  • Source: TDWI
  • Written By:
  • Published:
This TDWI Best Practices Report examines organizations’ current practices and future plans for customer analytics technology implementations, with a special focus on how organizations are adapting to the knowledge potential as well as challenges of social media networks. The report offers recommendations for achieving greater return on investment (ROI) from customer analytics processes. Read More

You may also be interested in these related documents:

Social Media and Customer Experience Feedback

Twitter, Facebook, LinkedIn, and blogs are just a few Internet services that make up the new growing digital world called social media. Many companies have seen the influence these new sites can have on their organizations for both good and bad. All companies should ask themselves, "How can we tap into the power of this new method of communication to improve our business and the experiences we provide our customers?" Read More

Customer Analytics in the Age of Social Media

  • Source: TDWI
  • Written By:
  • Published:
This TDWI Best Practices Report examines organizations’ current practices and future plans for customer analytics technology implementations, with a special focus on how organizations are adapting to the knowledge potential as well as challenges of social media networks. The report offers recommendations for achieving greater return on investment (ROI) from customer analytics processes. Read More

Social Analytics and Intelligence: Converting Contextual to Actionable Insights

Hypatia Research interviewed executives and employees from more than 500 global companies that utilize social analytics and intelligence platforms, tools, and services across numerous industries. This comprehensive report provides survey results and interpretation related to market realities, current vendor landscape, and benchmarks, metrics, and ROI. Read More
 
comments powered by Disqus