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Social Media Kit

Source: bwired
From small business to global enterprise, social media has taken the corporate world by storm, and it’s here to stay. So what is social media? And how do you decide where it fits in your online strategy? This white paper aims to offer users a social media “kit” which can help answer these questions.


Featured publications:

How Analytics Bring Organizations Closer to Their Customers
Source: King Fish Media Social media is providing organizations with a plethora of data about their customers. This paper explains how to leverage business intelligence software and advanced analytics to change the way business is conducted. The end goal should be to personalize marketing messages in a way that allows organizations to narrowly target specific customers based on the knowledge of the customer they already have. Read More...
Social Media Analytics: Making Customer Insights Actionable
Source: IBM Social media is reshaping the relationships that customers have with products, services, and brands. Read this white paper from IBM to learn how you can use insights from social media to understand emerging consumer trends and increase the ROI of your marketing campaigns. Read More...
Customer Analytics in the Age of Social Media
Source: TDWI Read this Best Practices Report from The Data Warehousing Institute (TDWI) on capturing and analyzing social media networking activity - the new frontier for customer intelligence. Read More...


You may also be interested in these related documents:

Social Media and the Future of Business
Source: Wipro Technologies The buzz is that social media can be used to benefit business. So what are the social media platforms (SMPs) that are economically relevant to a business organization? How can they be used and leveraged? And why are they valued? This research paper answers these questions and more, concluding that a social media platform can be economically valuable to an organization only if it generates information that either improves the reliability of existing information or is new information. Learn more. Download now. Read More...
Social Media and Customer Experience Feedback
Source: Mindshare Technologies Twitter, Facebook, LinkedIn, and blogs are just a few Internet services that make up the new growing digital world called social media. Many companies have seen the influence these new sites can have on their organizations for both good and bad. All companies should ask themselves, "How can we tap into the power of this new method of communication to improve our business and the experiences we provide our customers?" Read More...
Social Media Analytics: Making Customer Insights Actionable
Source: IBM Social media is reshaping the relationships that customers have with products, services, and brands. Read this white paper from IBM to learn how you can use insights from social media to understand emerging consumer trends and increase the ROI of your marketing campaigns. Read More...

 
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