Social Media and Customer Experience Feedback

Twitter, Facebook, LinkedIn, and blogs are just a few Internet services that make up the new growing digital world called social media. Many companies have seen the influence these new sites can have on their organizations for both good and bad. All companies should ask themselves, "How can we tap into the power of this new method of communication to improve our business and the experiences we provide our customers?"
  • Written By:
  • Published:
  • (Originally Published On:) )

Featured publications:

Accelerate Your Marketing ROI with Analytics

  • Source: IBM
  • Written By:
  • Published: May 2 2014
Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more. Read More

Social Media Analytics: Making Customer Insights Actionable

  • Source: IBM
  • Written By:
  • Published:
Social media is reshaping the relationships that customers have with products, services, and brands. Read this white paper from IBM to learn how you can use insights from social media to understand emerging consumer trends and increase the ROI of your marketing campaigns. Read More

Customer Analytics in the Age of Social Media

  • Source: TDWI
  • Written By:
  • Published:
This TDWI Best Practices Report examines organizations’ current practices and future plans for customer analytics technology implementations, with a special focus on how organizations are adapting to the knowledge potential as well as challenges of social media networks. The report offers recommendations for achieving greater return on investment (ROI) from customer analytics processes. Read More

You may also be interested in these related documents:

How Web 2.0 Is Transforming CRM: Leveraging Social Media to Improve the Customer Experience

With the rising popularity of Web 2.0 technologies, companies are marketing their products and services to an increasingly savvy customer base. Customers today are taking greater control of their own consumer experiences. Learn how some vendors are leveraging social computing to build our customer relationship management (CRM) communities, and building Web 2.0-based CRM applications that help customers achieve success. Read More

Listen and Learn: Improving Operations by Using Customer Feedback

Customer service means being aware of needs, problems, and fears. Studies have shown that the cost of acquiring a customer is seven to ten times that of retaining a current customer. And according to The Harvard School of Business, even a 5 percent improvement in customer retention can boost profits up to 85 percent. How do companies retain a loyal and consistent customer base? They listen, learn, and adapt—find out more. Read More

Are You Ready for Enterprise Feedback Management?

Enterprise feedback management (EFM) is the process of systematically collecting, analyzing, consolidating, and using all sources of feedback to improve your company and your overall profitability. EFM includes not only aggregating feedback from multiple stakeholders, across multiple channels, but also getting real-time, actionable information to where it’s relevant in the company. Learn more about implementing EFM. Read More
 
comments powered by Disqus