Social Media and Customer Experience Feedback

Twitter, Facebook, LinkedIn, and blogs are just a few Internet services that make up the new growing digital world called social media. Many companies have seen the influence these new sites can have on their organizations for both good and bad. All companies should ask themselves, "How can we tap into the power of this new method of communication to improve our business and the experiences we provide our customers?"

Featured Software Research:

Social Learning 2014: Gaining Importance

Social media has become a ubiquitous part of many of our lives. But the tools and platforms that allow us to connect with friends and family in such a multitude of ways are slowly but surely finding a home within the enterprise. This type of technology-enabled collaboration is beginning to live up to its potential within the learning function. Find out the results of Brandon Hall Group’s 2014 Social and Collaborative Learning study based on analysis of data from more than 250 responses from high-performing... Read More

Social Media for Lead Generation

Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and generating buzz, it’s increasingly used for lead generation. Learn what types of messaging work best on which channels. Read More

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Improving Revenue and Customer Engagement with Social Media Analytics

Social media possess tremendous potential to drive revenue. But defining a business-effective social media strategy can be challenging for retailers who may be new to the channel—not to say a bit skeptical. Fortunately, advances in social media analytics now offer retailers the ability to act on intelligence gleaned from online conversations occurring across both professional and consumer-generated media sites. Learn more now. Read More

How Social Media Is Revolutionizing the Apparel Industry

In just a few short years, social media has revolutionized the way people communicate and share information. For apparel companies, going social is no longer an option; it is a strategic business element that provides them the opportunity to collect detailed information on users and their habits, elicit real feedback and suggestions, and refine their offering and messaging to better suit user demands. Read More
 
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