Stepping Up to the Challenge: CMO Insights from the Global C-suite Study

  • Source: IBM
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This IBM Institute for Business Value report, based on the responses from a survey of 524 CMOs, focuses on how CMOs are helping their enterprises become more “customer-activated.” Very few CMOs have made much progress in building a robust digital marketing capability. CMOs told us there are three prerequisites to being able to do this: using data analytics to get a much deeper understanding of customers, individually as well as collectively; designing rewarding customer experiences; and capitalizing on new technologies to provide those experiences smartly and efficiently.

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Software Usability Challenge for Electric Power Industry

  • Source: IFS
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Enterprise Resource Planning (ERP)/Enterprise Asset Management (EAM) usability is a challenge for the electric energy industry according to a study conducted for IFS North America. This paper outlines study results of 100 electric energy industry executives and offers advice for selecting ERP and EAM for maximum usability. ERP and EAM with enhanced usability increases productivity and system usage, maximizing value realized. Read More

Usability as an ERP Selection Criteria

  • Source: IFS
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Enterprise resource planning (ERP) software is often criticized for being complex and difficult to use—which puts up a barrier to receiving potential benefits. Systems with integrated search functionality and Web-like interfaces can make ERP solutions easier to use. Learn how to evaluate ERP software for its usability, so you can avoid investing in platforms that aren’t evolved toward usable and efficient interfaces. Read More

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With the consumerization of information technology (IT), employees are bringing insights and experiences into the workplace, sharing pioneering technology, and driving business innovation. This report based on a survey of 100 global C-level executives delves into various aspects of the consumer IT revolution. The study findings indicate that it is having a positive impact on both businesses (employers) and internal consumers (employees). Read More

Mastering Global Product Development for Business Advantage

  • Source: PTC
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Today’s businesses are operating in a global marketplace. Not only are customers and competitors located worldwide, but employees, suppliers, contractors, and partners are, too. Learn how global product development (GPD) initiatives can help your company accelerate time-to-market, reduce product development costs, maximize productivity, enhance product quality, drive innovation, and optimize operational efficiencies. Read More

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