Stepping Up to the Challenge: CMO Insights from the Global C-suite Study

  • Source: IBM
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This IBM Institute for Business Value report, based on the responses from a survey of 524 CMOs, focuses on how CMOs are helping their enterprises become more “customer-activated.” Very few CMOs have made much progress in building a robust digital marketing capability. CMOs told us there are three prerequisites to being able to do this: using data analytics to get a much deeper understanding of customers, individually as well as collectively; designing rewarding customer experiences; and capitalizing on new technologies to provide those experiences smartly and efficiently.

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Have You Outgrown Your Accounting System?: Stepping Up to Cloud Computing & FinancialForce.com

  • Source: FSN Publishing Limited
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No matter the size of your company, every business is challenged by organizational, technological, and economic growth. The stages of a company’s maturity are fairly well defined—from start-up and small businesses to midsize businesses and multinationals. But it’s not always clear when a company moves from one stage to the next, and what steps need to be taken to support that growth.

There comes a point when a company needs more than an entry-level bookkeeping system. Companies that are... Read More

The C-Suite's Guide to Moving to Google Apps

Google Apps can help improve your business, but it’s important for the C-Suite to prepare for the switch by developing an implementation strategy before the actual switch to Google Apps occurs.

This white paper provides answers for the common questions that may arise before you make the change to Google Apps, and addresses specific areas of concern that each member of the C-Suite might have before and during the system changeover. Learn how to deal with potential issues such as access... Read More

The Distribution Challenge: Are You Asking Enough from Your ERP?

Distributors and manufacturers in today's challenging economy face many pressures, including global competition, growing complexity of supply chains, complex trade regulations, and fluctuating transportation costs. Enterprise resource planning (ERP) solutions are meant to help address challenges like these with a whole company system that deals with most or all the aspects of a company's functioning.

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Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service

  • Source: SAP
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Customer relationship management (CRM) issues can often be traced to ineffective processes involving human communication. But you can overcome the limitations of marketing, sales, and service processes. With communication-enabled business processes—powered by communications systems integrated with business applications—you can have more visibility into interactions and improve your end-to-end performance. Learn more. Read More

Six Success Factors for Building a Best-run Marketing Organization

  • Source: SAP
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To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes. Read More

Have You Outgrown Your Accounting System?: Stepping Up to Cloud Computing & FinancialForce.com

  • Source: FSN Publishing Limited
  • Written By:
  • Published:
No matter the size of your company, every business is challenged by organizational, technological, and economic growth. The stages of a company’s maturity are fairly well defined—from start-up and small businesses to midsize businesses and multinationals. But it’s not always clear when a company moves from one stage to the next, and what steps need to be taken to support that growth.

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