Strategic Value with Trade Promotion Management A Closed-loop Process for Quick Wins and Profitable Growth

  • Source: SAP
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Here’s the situation: a high-end consumer goods company has achieved tremendous profitability over many years. Although growth is slowing, investors sees potential for much greater growth if the company sells into channels in broader consumer markets. Learn how such a company can achieve its growth objectives by implementing trade promotion management (TPM) software in a way that’s built on best practices.

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11 Criteria for Selecting the Best ERP System Replacement

An enterprise resource planning (ERP) system is your information backbone, reaching into all areas of your business and value chain. That’s why replacing it can open unlimited business opportunities. The cornerstone of this effort is finding the right partner. And since your long-term business strategy will shape your selection, it’s critical that your ERP provider be part of your vision. Read More

Monitoring How Your Assets Use Energy

  • Source: Infor
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SAP for Consumer Products: SAP Trade Promotion Management

  • Source: SAP
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The pressure to generate demand for consumer products is constantly increasing. Whether managing customer relationships, achieving increased sales, or introducing new products, the area of marketing expenditure is complex and prone to error. That’s why you need a solution drawing together all the activities needed to analyze, plan, sell, execute, validate, and evaluate your products in a closed-loop process. Read More

Fast Close in 2006: Achieving Quick Wins and Big Wins

  • Source: SAP
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