Successful Digital Signage Contingent on Aligning Powerful Technology with Sound Business Strategy

There's a lot of excitement about digital signage and its potential. Companies see the possibilities for increased revenues, reduced costs, and healthier customer and employee relationships. But the actual displays are only a small part of the equation. A digital signage system won't transform your business without a sound strategy and the right technology behind it. Here are four principles to consider before deploying a digital signage platform.
  • Written By:
  • Published On:
  • (Originally Published On:) )
 
comments powered by Disqus


Featured publications:

ERP in Manufacturing 2012: The Evolving ERP Strategy

This Aberdeen Group report, based on over 170 survey respondents in manufacturing, provides best-in-class manufacturing approaches to ERP strategy. Today, 92% of manufacturers have implemented ERP. Still, recent data finds that a successful ERP implementation goes well beyond just putting it into place. ERP, and the organization itself, should be constantly moving forward. Successful manufacturers tailor ERP in reaction to business change and needs including adding new functionality or mobile access.
  • Written By:
  • Published On:

11 Criteria for Selecting the Best ERP System Replacement

An enterprise resource planning (ERP) system is your information backbone, reaching into all areas of your business and value chain. That’s why replacing it can open unlimited business opportunities. The cornerstone of this effort is finding the right partner. And since your long-term business strategy will shape your selection, it’s critical that your ERP provider be part of your vision.
  • Written By:
  • Published On:

Selling Smarter with CRM

CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several such tools and how they can be effectively used with multiple business models and businesses of any size.
  • Written By:
  • Published On:

You may also be interested in these related documents:

Wayfinding Comes of Age

Digital signage, combined with the right software, offers a host of added-value possibilities for wayfinding. Developments in software are making interactive wayfinding easier and less expensive to deploy and manage. Download this white paper to find out how.
  • Written By:
  • Published On:

Digital Signage in the Cloud

With the growing popularity of the cloud, the concept of software as a service (SaaS)–based digital signage platforms has been gaining traction, depending on the nature of the business and the degree of control needed over the data. This paper covers the fundamentals of cloud computing and on-premise hosting models to help users determine the type of digital signage deployment best suited to their business needs.
  • Written By:
  • Published On:

The Evolution of Digital Signage

There are three phases of evolution to technological advances, each with its own priorities, issues, competitors, and customers, which once identified can set expectations and provide direction. This paper discusses digital signage and explains the short- and longer-term ramifications of implementing a digital signage communications strategy through the use of historical examples of other technological breakthroughs.
  • Written By:
  • Published On: