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Tame the Two-headed Monster: Cost Efficiency and Revenue in Customer Service

Source: RightNow Technologies
Customer service has long been an "island unto itself," where efficiency and volume—and not building customer relationships—have reigned supreme. But priorities are changing. The mission now is to serve better, faster, cheaper—and to make more money in the process. Best-in-class customer service organizations see cost efficiency and revenue as allies, not enemies. What are their secrets?


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