Targeted Mobile Promotions: An Insight into the Usage of Mobile Coupons in the Aviation Industry

With increasing adoption of smart phones and availability of services, consumers are looking at new ways of leveraging smart phone capabilities. SmartAssist is an end-to-end solution for Airlines that can efficiently manage mobile coupons and redemptions on a customer’s smart phone. The solution leverages the power of location-based services and Near Field Communication (NFC), all packaged together on a sleek user interface.

Featured Software Research:

TEC 2014 Mobile BI Buyer's Guide

  • Source:
  • Written By: Jorge Garcia
  • Published: December 20 2013
Once considered a nice-to-have, mobility is now standard in most business intelligence (BI) applications. Most traditional BI and analytics software providers have a complementary mobile offering, and new software offerings are emerging that provide BI functions solely for mobile platforms. This buyer’s guide surveys the mobile BI landscape and describes some of the more important solutions in this space. This guide will help you understand the various types of software offerings on the market,... Read More

Three Oilfield Service Problems and How to Solve Them with Mobile Software

  • Source: IFS
  • Written By:
  • Published:
Oilfield services is a growth industry—many companies in this segment must quickly adopt processes to scale up their operations while maintaining the integrity of their work. Enterprise service management (ESM) software, encompassing enterprise asset management (EAM), maintenance repair and overhaul, field service management, and other business and service disciplines, can deliver best practices associated with more mature service industries. Read More

Cracking Healthcare 2015: Digital, Mobile, Compliant

  • Source: Delphix
  • Written By:
  • Published: February 17 2015

You may also be interested in these related documents:

Keeping Up with the Mobile Consumer

Mobile device usage is changing how consumers engage with retailers—bringing together the physical and the virtual in ways that other cross-channel efforts have not. But even though it’s relatively inexpensive for retailers to experiment with mobile, many have been slow to develop a mobile strategy. This survey report examines the consumer mobile landscape, and lays out the challenges and opportunities for retailers. Read More

A Beginner's Guide to App Marketing

Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn insights on app user behavior, demographics, and more into targeted marketing campaigns to boost usage, convert users, and increase mobile revenue. This guide details top app marketing strategies, including best practices and potential campaigns to try. Read More

A Buyer's Guide to Choosing a Mobile Marketing Platform

Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!). Read More
 
comments powered by Disqus