Targeted Mobile Promotions: An Insight into the Usage of Mobile Coupons in the Aviation Industry

With increasing adoption of smart phones and availability of services, consumers are looking at new ways of leveraging smart phone capabilities. SmartAssist is an end-to-end solution for Airlines that can efficiently manage mobile coupons and redemptions on a customer’s smart phone. The solution leverages the power of location-based services and Near Field Communication (NFC), all packaged together on a sleek user interface.

Featured Software Research:

Software Usability Challenge for Electric Power Industry

  • Source: IFS
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Enterprise Resource Planning (ERP)/Enterprise Asset Management (EAM) usability is a challenge for the electric energy industry according to a study conducted for IFS North America. This paper outlines study results of 100 electric energy industry executives and offers advice for selecting ERP and EAM for maximum usability. ERP and EAM with enhanced usability increases productivity and system usage, maximizing value realized. Read More

Three Oilfield Service Problems and How to Solve Them with Mobile Software

  • Source: IFS
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Oilfield services is a growth industry—many companies in this segment must quickly adopt processes to scale up their operations while maintaining the integrity of their work. Enterprise service management (ESM) software, encompassing enterprise asset management (EAM), maintenance repair and overhaul, field service management, and other business and service disciplines, can deliver best practices associated with more mature service industries. Read More

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How Retail Partners and Mobility Can Help Deliver Value to Bank Customers

Banks are facing high levels of scrutiny from their customers and find themselves under great pressure to create value, win back lost customers, and maintain existing relationships as well as lower customer attrition levels. Three seemingly disparate trends—need for savings, growth in mobile usage and advent of coupon aggregators—together offer banks a way to create a sticky service. This paper discusses the idea of banks partnering with retailers to leverage their superior customer understanding... Read More

Mobile Device Management Comparison Guide

In this age of mobility, organizations increasingly use mobile device management (MDM) software to secure, monitor, manage, and support their mobile device usage. The goal is to optimize the functionality and security of a mobile communications network while minimizing costs. If your organization is looking for MDM software, look at this MDM product comparison guide for the key features of some of today’s leading MDM solutions. Read More

Keeping Up with the Mobile Consumer

Mobile device usage is changing how consumers engage with retailers—bringing together the physical and the virtual in ways that other cross-channel efforts have not. But even though it’s relatively inexpensive for retailers to experiment with mobile, many have been slow to develop a mobile strategy. This survey report examines the consumer mobile landscape, and lays out the challenges and opportunities for retailers. Read More
 
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