The Application of Business Intelligence to Improve Decision Making in Retail

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Analytics has moved from the specialty of a dedicated few to a necessity for groups of business professionals to do their job. This white paper considers the use of analytics and business intelligence (BI) for improving decision making in the retail industry. It also examines the benefits of prebuilt analytic applications for achieving this objective across functions in a retail organization.

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Best Practices for a BI and Analytics Strategy

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