The Art and Science of E-mail Marketing

  • Source: Listrak
  • Written By:
  • Published:
  • (Originally Published On:) )
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success.

Featured Software Research:

The Complete Guide to Google Apps Security: Building a Comprehensive Google Apps Security Plan

Innovative cloud technologies require new ways of approaching security when it comes to data; traditional systems may be outdated and no longer suffice. Google Apps for Work does provide security within their system, but every company should check for potential protection gaps that may remain. When used in conjunction with other apps, Google Apps for Work gives your business the best protection and fully secures your company’s data. Ensuring your business has the top security measures in place allows people to work with confidence within the cloud, whether workers are onsite or mobile.

This Google Apps for Work protection guide outlines a detailed five-point plan for even greater data security by way of
  • securing core data
  • enhancing email protection
  • extending data recovery
  • locking down document security
  • saving Gmail and Docs for compliance
In this white paper you’ll learn how to customize and configure a variety of Google Apps for Work settings to your company’s specific needs, in a clear step-by-step process. In addition to self-customization, read how your team can further secure core data by using additional solution applications concurrently with Google Apps for Work such as CipherCloud to protect e-mail, Backupify to retain and restore data, Cloudlock for document protection, and Vault to help with compliance issues.  Read More

A Day in the Life of the Mobile Worker

  • Source: Pulse Secure
  • Written By:
  • Published:
Working remotely, on mobile devices, and in a bring-your-own-device (BYOD) environment means that in a typical day, employees require secure mobile access to all kinds of networks and information. This document outlines the mobility approach of Pulse Secure—a provider of access and mobile security solutions. The company looks at some typical daily processes a mobile worker will encounter, including working from home, checking e-mail while traveling, and accessing a corporate network from a personal device. Read More

A Day in the Life of the Mobile Worker

  • Source: Pulse Secure
  • Written By:
  • Published:
Working remotely, on mobile devices, and in a bring-your-own-device (BYOD) environment means that in a typical day, employees require secure mobile access to all kinds of networks and information. This document outlines the mobility approach of Pulse Secure—a provider of access and mobile security solutions. The company looks at some typical daily processes a mobile worker will encounter, including working from home, checking e-mail while traveling, and accessing a corporate network from a personal device. Read More

You may also be interested in these related documents:

Design Can Be Your Next Asset to Manage: E-mail Marketing

In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness. Read More

E-mail Marketing vs. Spam: A 10-round Smack-down

Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing, black-listing … In order to increase your success as an e-mail marketer and not get tagged as a “spammer,” learn about the ten rounds you’ll need to fight through. Read More

The Essential E-mail Marketing Deliverability Guide

According to Web services provider IronPort, over 92 billion spam messages are sent around the world daily. While it may seem like an uphill battle, several strategies are available that can help. To combat these threats, many organizations are implementing new technologies to secure their inboxes by blocking unsolicited messages. Discover what other tactics your business can adopt to help e-mail deliverability. Read More
 
comments powered by Disqus