The Art and Science of E-mail Marketing

  • Source: Listrak
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When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success.

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Selecting ERP for Oil and Gas Industry Contractors and Vendors

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Suppliers to the oil and gas industry are under more pressure than ever before to increase quality, collaborate closely with the customer, and take on more project risk. Learn how enterprise resource planning (ERP) helps engineers procure construction companies, equipment fabricators, and service providers to meet the new demands from oil and gas companies. Download this white paper to learn more. Read More

Infor EAM iProcure

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Read this marketing brochure from Infor and find out how to turn your maintenance, repair, and operations (MRO) purchasing more strategic using Infor® EAM iProcure. Read More

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