The Benefits of CRM Internet Architecture

  • Source: Sage
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One of the most important aspects of any business management application, including CRM applications, is its underlying architecture. An application’s customizability, adaptability, portability, scalability, and extensibility are all functions of its architecture. A well-designed architecture will thus accommodate growth and adapt to business changes—without affecting the performance of the application or requiring an exhaustive re-implementation.

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Usability as an ERP Selection Criteria

  • Source: IFS
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Enterprise resource planning (ERP) software is often criticized for being complex and difficult to use—which puts up a barrier to receiving potential benefits. Systems with integrated search functionality and Web-like interfaces can make ERP solutions easier to use. Learn how to evaluate ERP software for its usability, so you can avoid investing in platforms that aren’t evolved toward usable and efficient interfaces. Read More

The Future of Sales Performance Management

Sales managers have faced the same challenges since long before customer relationship management (CRM) applications were invented. However, new tools and technologies are making their jobs easier. The future of sales performance management is integrated with CRM and social collaboration. It helps managers provide real-time coaching and motivation in context to drive better sales behaviors and, ultimately, better sales results. Read More

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CRM: A Business Imperative during the Economic Downturn

  • Source: Sage
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The economic downturn means that businesses must capitalize on every opportunity to gain revenue. With the right customer relationship management (CRM) solution, you can protect current revenue streams and unearth new customer revenue opportunities—despite the most challenging market conditions. CRM helps ensure you deliver exceptional service to your current customers, building their long-term loyalty. Find out how. Read More

Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer

Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do business with you if you are. So how do you expand your customer relationship management (CRM) strategy to engage social customers, and gain their trust? Discover how to integrate Web 2.0 social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships. Read More

Understanding Service-oriented Architecture and Its Impact on Small Manufacturers

Within the manufacturing community, the arrival of the latest, greatest enterprise software technology is often met with skepticism. The right service-oriented architecture (SOA) application, however, can reverse such doubts, as SOA continues to emerge as the dominant technical platform for building next-generation business applications. Its potential to transform enterprise software applications is not only well hyped—it’s also well documented. Read More
 
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