The Bottom Line on Bad Customer Data

  • Source: SAS Institute
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You can blame your sales people all you want, but if the lead data is bad, they’re not going to bring in business. You can blame your product managers for ineffective promotions, but if the target lists are redundant, the pitches fall on deaf ears. You can blame your customer service representatives for low satisfaction scores, but if customer data is missing, then no wonder the complaint resolution pipeline is backed up. Think it’s your customer resource management (CRM) system? Think again. It’s bad data, and it’s costing you millions. Request your copy of The Bottom Line on Bad Customer Data that delivers detailed advice from Jill Dyche, partner and co-founder of Baseline Consulting, about what you can do to address the impact of bad data on your company. The report gives you insight into how bad data is impacting your company and what you can do about it. How to identify where the bad data is and quantify its impact, and different approaches to determine the sources and causes of bad data are all offered in this paper.

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