The CEO's Guide to CRM Success

Customer relationship management (CRM) is the first and foremost strategy and corporate philosophy that puts the customer at the center of business operations so as to increase profits by improving customer acquisition and retention. It involves identifying high-value customers and automating processes so that sales, marketing, and service efforts will be more efficient and effective. However, to ensure the success of a CRM initiative, upper management must have a clear vision and establish a customer-focused culture.
  • Written By:
  • Published On:
  • (Originally Published On:) )
 
comments powered by Disqus


Featured publications:

Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises

In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology.
  • Written By:
  • Published On:

SMB Team On-Demand CRM Comparison Guide

This guide provides a feature list comparison of 12 on-demand CRM products for small to medium businesses.
  • Written By:
  • Published On:

Enterprise On-Demand CRM Comparison Guide

This guide provides a feature list comparison of 12 on-demand CRM products for businesses.
  • Written By:
  • Published On:

You may also be interested in these related documents:

CRM: The Essential Guide

Customer relationship management (CRM) solutions can help you achieve success by managing your company’s customer-facing processes and implementing a customer-centric vision. But to make the most of CRM’s benefits, you should weigh and consider the options by answering key questions about your processes and CRM solutions’ capabilities. Find out key CRM principles, and how to best mitigate the cost of CRM implementation.
  • Written By:
  • Published On:

Why Employee Performance Management Technology Matters to CEOs

While the board has no business telling management which employee performance management (EPM) system to use, it does have the right to ensure an effective system is in place. EPM is one of the central tools for directing and monitoring activities right across an organization. Employing this system will ensure that any goals set out by management are clearly visible to everyone up the chain of command—including the CEO.
  • Written By:
  • Published On:

Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises

In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology.
  • Written By:
  • Published On: