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The Competitive Advantage of Business Intelligence Forecasting and Predictive Analysis

Source: ElegantJ BI
Technology and new business intelligence solutions have made it possible for the average enterprise to leverage complex predictive analysis using simple, intuitive tools. Predictive analysis is key to the competitive success of an organization, and the enterprise that is privy to clear and concise product, customer, sales, and market predictions will always have the competitive advantage in its market of choice. Find out how.


Featured publications:

Expanding BI's Potential with Predictive Analytics
Source: Technology Evaluation Centers Published On: July 12 2013 Business intelligence (BI) is an essential decision-making tool. But it can do even more for you when you power it with predictive analytics. Jorge Garcia, senior BI and Data Management analyst at Technology Evaluation Centers, will show you how predictive analytics goes beyond traditional analysis of past and present data to help you “see ahead.” You’ll learn how to extend your BI capabilities with predictive analytics; predictive analytics techniques for more accurate planning and forecasting; strategies for successfully integrating predictive analytics into your BI workflows; and how real-world companies are using predictive analytics. Read More...
Product Analysis Report: IBM Cognos and SPSS Solutions
Source: Technology Evaluation Centers Written By: Jorge Garcia Published On: December 17 2013 Many organizations today have come to realize that using data effectively should be a key component of their business strategy. Businesses can expand and improve the information analysis capabilities gained through BI by using predictive analytics to anticipate risks and outcomes, predict trends, and discover unseen patterns in data. IBM SPSS solutions provide a complete set of predictive analytics capabilities and a flexible set of integration points with Cognos Business Intelligence. Read the report to learn more about how IBM Cognos software capabilities can be extended with the use of IBM SPSS predictive analytics capabilities. Read More...
Business Intelligence (BI)
Source: Technology Evaluation Centers Business intelligence (BI) and performance management applications enable real-time, interactive access, analysis, and manipulation of mission-critical corporate information. These applications provide users with valuable insights into key operating information to quickly identify business problems and opportunities. Users are able to access and leverage vast amounts of information to analyze relationships and understand trends that ultimately support business decisions. These tools prevent the potential loss of knowledge within the enterprise that results from massive information accumulation that is not readily accessible or in a usable form. It is an umbrella term that ties together other closely related data disciplines including data mining, statistical analysis, forecasting, and decision support. Read More...


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Why Midsize Companies Need Business Intelligence Solutions in This Uncertain Economy
Source: SAP In today’s economy, executives face declining revenues and tough cost-cutting decisions. However, cost reductions alone are not enough to survive, especially for midsize companies, which often lack the resources needed to sustain a market downturn. Yet midsize companies can be much more agile—if they have the right information. Discover how you can improve performance with a business intelligence (BI) solution. Read More...
Boosting Marketing ROI with Predictive Analysis: Six Keys to Unlocking the Value
Source: Customer Chemistry For those who haven’t yet taken the plunge, the time has come: Predictive analysis will become a competitive necessity by the end of this decade. This is primarily thanks to its capacity for turning customer intelligence into actionable information for improving the accuracy and efficiency with which organizations target specific customers and prospects—effectively lowering the cost of marketing campaigns. Read More...
Building Blocks to Evolving Your Predictive Analytic Practice
Source: Customer Chemistry In any competitive market, leveraging data to understand a customer s next move is essential. Thus, to achieve an advantage in customer marketing, companies have invested millions in customer intelligence systems. Despite this investment, many companies still struggle to increase marketing return on investment (ROI). This is due largely to the absence of an effective predictive analytics approach to customer data. Read More...

 
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