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The Consumer-Retailer Power Shift: Capitalize on Change and Overcome 7 Challenges to Delight the New Consumer

Source: Junction Solutions
The new consumer wants engagement. Shopping now involves concepts like transparency, co-creation, sharing, personalization, authenticity, voice, and the expectation of delight. The retail industry winners will not only recognize the shifts afoot, but also proactively work to capitalize on these changes. This white paper identifies seven key consumer touch point challenges facing retail today and discusses the steps necessary to manage and overcome them.


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