The Consumerization of B2B Multi-channel Commerce

  • Source: hybris AG
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There are numerous multichannel B2B commerce opportunities that organizations can take advantage of to increase revenue, decrease costs, create competitive advantage, and create long-term business value. This white paper examines opportunities for B2B organizations to leverage multichannel commerce to reduce costs by streamlining business operations; increase revenue by capturing new customer segments and market opportunities; increase conversion by benefiting from B2C best practices; increase customer satisfaction by delivering multichannel convenience; represent complex and specialized products accurately and effectively; and manage the complexity of B2B transactions.

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