The Critical Role of the Enterprise Product Catalog: Cost, Time-to-market, and the Customer Experience

Many companies now combine services in pre-packaged, high-value bundles to reduce customer churn rates. And these bundled services have proved to bring returns. But they also bring complexity—some major service providers may have over 150 product catalogs. Get tips on how to overcome the problems of bundling, and avoid catalog duplication in your product or service offering, with product information management (PIM).
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