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The Current State of Online Advertising: A Growing Market Trend

Source: BlastPR
This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how.


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iCIMS
iCIMS is a leading provider of Software-as-a-Service (SaaS) business platforms for the mid-market. As an Inc. 500 honoree and 2009 Software Satisfaction Award winner, we are dedicated to solving corporate business issues through the implementation of easy-to-use web-based software solutions. iCIMS' Talent Platform is a web-based HR software platform for organizations of all sizes, in any industry, worldwide. As the second largest provider of talent acquisition solutions, iCIMS provides recruiters and HR professionals with the collaborative tools that enable them to attract, screen, hire and retain the best talent, helping them gain an edge over the competition. With over 800 clients worldwide including Continental Airlines, eHarmony, eSurance, Hershey's, Liz Claiborne, and Whole Foods, iCIMS' premier Talent Platform allows organizations to control their entire talent lifecycle through a single platform. Candidate management features include: Applicant Tracking, Reporting, Form Automation, Hourly & Salary Hiring, Multi-Lingual Online Career Centers, Screening, Searching, Sourcing, CRM, Compliance, Onboarding, and more. Employee management features include: Employee Data Management, Internal Job Transfers, Employee Referral Programs, PTO Notifications, Performance Management, Surveys, Competency Profiles, and more. iCIMS holds the belief that a product is only as strong as the service behind it and, as a result, is committed to the ongoing pursuit of 100% customer satisfaction. This dedication to customer support and satisfaction has helped iCIMS maintain a near-perfect 97% client retention rate since 2003. iCIMS' industry-leading customer support teams serve clients 24 hours a day, 5 days a week. From hosting and migration services to best practices and consulting engagements, iCIMS provides the value-added support that many competing solution providers simply cannot offer.   Read More...
Entrepreneurship Is Risky Business: How to Avoid 10 Pitfalls
Source: TriNet Today’s small and growing companies face a variety of obstacles that can prevent them from meeting their business goals. In addition to federal and state employment-law compliance, there are other systemic pitfalls than can expose a company to risk. This eGuide identifies the risks that can distract executives from focusing on their business’ goals, and offers recommendations for minimizing or eliminating those risks altogether. Read More...
Demystifying Data Science as a Service (DaaS)
Source: Simple Analytics With advancements in technology, data science capability and competence is becoming a minimum entry requirement in areas which have not traditionally been thought of as data-focused industries. As more companies perceive the significance of real-time data capture and analysis, data as a service will become the next big thing. India is now the third largest internet user after China and the U.S., and the Indian economy has been growing rapidly. Read this white paper to find out more about how data SaaS is set to become a vital part of business intelligence and analytics, and how India will play a role in this trend. Read More...


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