The Current State of Online Advertising: A Growing Market Trend

This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how.

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TEC 2015 Cloud BI and Analytics Buyer's Guide

  • Source:
  • Written By: Jorge Garcia
  • Published: December 9 2014
After the advent of the Internet, "cloud computing" is perhaps the biggest trend in the recent history of the IT industry. Computing in the cloud has dramatically affected how organizations run their businesses, and has accelerated the emergence of innovative BI and analytics offerings, from efficient software-as-a-service (SaaS) offerings to more robust solutions offered via a platform-as-a-service (PaaS) or infrastructure-as-a-service (IaaS).

This buyer’s guide provides an overview... Read More

TEC 2015 Cloud BI and Analytics Buyer's Guide

  • Source:
  • Written By: Jorge Garcia
  • Published: December 9 2014
After the advent of the Internet, "cloud computing" is perhaps the biggest trend in the recent history of the IT industry. Computing in the cloud has dramatically affected how organizations run their businesses, and has accelerated the emergence of innovative BI and analytics offerings, from efficient software-as-a-service (SaaS) offerings to more robust solutions offered via a platform-as-a-service (PaaS) or infrastructure-as-a-service (IaaS).

This buyer’s guide provides an overview... Read More

On the Radar Splice Machine: Bringing Operational Distributed SQL Transaction Processing to Hadoop

  • Source: Ovum
  • Written By:
  • Published: January 15 2015
Online transaction processing relies on distributed data stores, and idustry segments such as digital marketing are generating an increased demand for transaction processing. Splice Machine is a new-generation online, distributed platform deployed on Hadoop. It draws on the scalability of an existing platform to leverage a rapidly growing skills base. So it can handle the high volume of processing required for interactive online transactions.

This product analysis reviews a transactional... Read More

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BI State of the Market Report

  • Source:
  • Written By:
  • Published: March 26 2009
IT departments rarely know as much about a business as the business people themselves. But business users still depend on IT to deliver answers related to the information that they receive. Learn how business intelligence (BI) 2.0—also known as collaborative BI—is helping business users create and modify their own reports, share and enrich information, and provide feedback to each other and to information producers. Read More

Navigating Complexities of Local Advertising Implementation

Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to manage their own web site listings will not only save them significant operating dollars, it’ll provide a competitive edge. Read More

Challenges of the Future: The Rebirth of Small Independent Retail in America

By any measure, retailers are overwhelming small businesses. More than 95 percent of all retailers have only one store. Almost 90 percent have sales less than $2.5 million (USD), and more than 98 percent have fewer than 100 employees. To compete, small businesses need to be innovative, and understand both personalization and value, and how to execute best practices to build success. Read More
 
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