The Current State of Online Advertising: A Growing Market Trend

This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how.

Featured Software Research:

Best Practices for a BI and Analytics Strategy

  • Source: IDC
  • Written By:
  • Published:
A growing number of organizations are moving toward having more pervasive business intelligence (BI) by turning to evidence-based decision making supported by a range of BI and analytics technology and processes that enable decision makers to have the best possible intelligence about customers, finances, operations, suppliers, and the market. This white paper addresses several questions that BI customers are facing. Read More

TEC 2015 Cloud BI and Analytics Buyer's Guide

  • Source:
  • Written By: Jorge Garcia
  • Published: December 9 2014
After the advent of the Internet, “cloud computing” is perhaps the biggest trend in the recent history of the information technology (IT) industry. Having emerged as the ultimate software delivery platform paradigm, cloud computing has dramatically impacted not only the IT industry, but also the way business is conducted. It has accelerated the emergence of highly innovative business intelligence (BI) and business analytics offerings while boosting the evolution and radical adaptation of existing... Read More

You may also be interested in these related documents:

The State of Global Clinical Research Trials

New technologies and changing economic conditions have triggered a number of changes in the pharmaceuticals, life sciences, and biotech sectors. Increased global sales of life sciences products and growing demand for drugs present drug industry companies with a host of opportunities. However, the mandate for clinical trials has led to considerable inflation in their research and development (R&D) expenditure. The resolution lies in using emerging markets as an alternative to conduct these trials.... Read More

Audience Targeting Platforms: The Missing Piece in the Online Ecosystem

Today’s online advertising environment, encompassing an ever-growing number of companies providing a range of services and technologies, has created a very complex and confusing ecosystem. This white paper will define what an audience targeting platform is, where it fits in today’s ecosystem, how it is essential to any advertising strategy, and the unique value it brings to online advertising. Read More

Successful Manufacturing in a Competitive Market

Order-driven manufacturers—those who engineer-to-order (ETO), assemble-to-order (ATO), and make-to-order (MTO)—face numerous challenges. To stay competitive, they must contend with increased competition, more demanding customers, and the need to refine business processes. Learn how enterprise resource planning (ERP) software can help your company meet marketplace challenges and create sustainable competitive advantages. Read More
 
comments powered by Disqus