The Current State of Online Advertising: A Growing Market Trend

This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how.

Featured Software Research:

TEC 2015 Cloud BI and Analytics Buyer's Guide

  • Source:
  • Written By: Jorge Garcia
  • Published: December 9 2014
After the advent of the Internet, "cloud computing" is perhaps the biggest trend in the recent history of the IT industry. Computing in the cloud has dramatically affected how organizations run their businesses, and has accelerated the emergence of innovative BI and analytics offerings, from efficient software-as-a-service (SaaS) offerings to more robust solutions offered via a platform-as-a-service (PaaS) or infrastructure-as-a-service (IaaS).

This buyer’s guide provides an overview... Read More

Benchmarking Your Quality Maturity: Turning a Cost Center into a Profit Center

To help organizations understand their current state and plan for managing quality, LNS Research covers a quality management research study of more than 1,000 manufacturing organizations to identify best practices in organizational change, business process redesign, and technology evaluation. Read More

You may also be interested in these related documents:

The State of Global Clinical Research Trials

New technologies and changing economic conditions have triggered a number of changes in the pharmaceuticals, life sciences, and biotech sectors. Increased global sales of life sciences products and growing demand for drugs present drug industry companies with a host of opportunities. However, the mandate for clinical trials has led to considerable inflation in their research and development (R&D) expenditure. The resolution lies in using emerging markets as an alternative to conduct these trials.... Read More

Audience Targeting Platforms: The Missing Piece in the Online Ecosystem

Today’s online advertising environment, encompassing an ever-growing number of companies providing a range of services and technologies, has created a very complex and confusing ecosystem. This white paper will define what an audience targeting platform is, where it fits in today’s ecosystem, how it is essential to any advertising strategy, and the unique value it brings to online advertising. Read More

BI State of the Market Report

  • Source:
  • Written By:
  • Published: March 26 2009
IT departments rarely know as much about a business as the business people themselves. But business users still depend on IT to deliver answers related to the information that they receive. Learn how business intelligence (BI) 2.0—also known as collaborative BI—is helping business users create and modify their own reports, share and enrich information, and provide feedback to each other and to information producers. Read More
 
comments powered by Disqus