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The Digital Competitive Advantage: There’s More to E-mail than E-mail

Source: SDL Tridion
How does your company approach direct mail? Do you just randomly send the same package to everyone on your list, without regard for past behavior or purchase models? Probably not—so why is it that when it comes to e-mail marketing, many companies apply an entirely different standard? Don’t waste your time and your customers’—use information about their online activities to get a better customer view and increase revenues.


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Source: TrackStudio TrackStudio Enterprise is a powerful and highly flexible issue tracking system. Support for hierarchical structures, project-specific customization, and issue-level security allow users to customize nearly every aspect of the system with a few clicks of the mouse. Automatic and highly customizable e-mail notification ensures that all team members are tied into the issue and change tracking process. As change requests are updated, e-mail messages indicating the changes are sent automatically to the appropriate stakeholders. TrackStudio Enterprise is a highly scalable issue tracking solution. Whatever the size of a development team, wherever they are located, and no matter what platform they use, TrackStudio Enterprise efficiently captures, tracks, and manages any type of change. Java application program interface (API) enables you to integrate our issue tracking system with call-center, front-office and other third-party software. The high performance rates and scalability, support for nearly all servlet containers and database management systems (DBMSs), as well as the affordable price, all contribute to the TrackStudio Enterprise system.     Read More...
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Source: Technology Evaluation Centers Individuals and businesses alike are embracing the Digital Revolution. Social networks and digital devices are being used to engage industries governments, businesses and civil society, as well as friends and family. People are using mobile, interactive tools to determine who to trust, where to go and what to buy. At the same time, businesses are undertaking their own digital transformations, rethinking what customers value most and creating operating models that take advantage of what’s newly possible for competitive differentiation. The challenge for business is how fast and how far to go on the path to digital transformation. Chief among forces for transformation are the surge in devices for mobile connectivity, such as smart phones and tablets, and the creation of social networks, such as Facebook and Twitter. Also, the networks and communication media are aligned with the digital transformation as a paradigm shift. All of these developments are creating an exponential explosion in data, which, in turn, requires business analytics to make sense of the information and take full advantage of it. Current approach paper provides the insights on enabling the Digital Transformation solutions for transdisciplinary verticals based on ICT unified technology research media labs in building the smarter society and better human living experience solutions in the lab for next generation. Read More...


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