The Digital Competitive Advantage: There’s More to E-mail than E-mail

  • Source: SDL Tridion
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How does your company approach direct mail? Do you just randomly send the same package to everyone on your list, without regard for past behavior or purchase models? Probably not—so why is it that when it comes to e-mail marketing, many companies apply an entirely different standard? Don’t waste your time and your customers’—use information about their online activities to get a better customer view and increase revenues.

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Why Your Business Is Not Too Small for VoIP

This guide explores five reasons why small businesses should think differently about VoIP. There may still be situations where VoIP isn’t for you, but in today’s environment VoIP can do more than just provide lower cost telephony. You’ll see that you’re never too small for VoIP, and there are great choices available to start you on this path and turn your phone system into a new driver for competitive advantage. Read More

A Day in the Life of the Mobile Worker

  • Source: Pulse Secure
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Working remotely, on mobile devices, and in a bring-your-own-device (BYOD) environment means that in a typical day, employees require secure mobile access to all kinds of networks and information. This document outlines the mobility approach of Pulse Secure—a provider of access and mobile security solutions. The company looks at some typical daily processes a mobile worker will encounter, including working from home, checking e-mail while traveling, and accessing a corporate network from a personal... Read More

Performance Feedback beyond the Annual Appraisal: Feedback via Technology Linked to Positive Employee Attitudes

  • Source: IBM
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Effective feedback is critical for employees to improve their work performance, which, in turn, drives business growth. Feedback helps to reduce ambiguity and uncertainty about what goals to pursue, to understand what behaviors are required for success, and to know how others view and evaluate one’s performance.

With workplace communication and collaboration technologies becoming ever more commonplace, and timely face-to-face communication becoming less feasible due to ever-growing virtual... Read More

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