The Digital Competitive Advantage: There’s More to E-mail than E-mail

  • Source: SDL Tridion
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How does your company approach direct mail? Do you just randomly send the same package to everyone on your list, without regard for past behavior or purchase models? Probably not—so why is it that when it comes to e-mail marketing, many companies apply an entirely different standard? Don’t waste your time and your customers’—use information about their online activities to get a better customer view and increase revenues.

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Selecting ERP for Oil and Gas Industry Contractors and Vendors

  • Source: IFS
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Suppliers to the oil and gas industry are under more pressure than ever before to increase quality, collaborate closely with the customer, and take on more project risk. Learn how enterprise resource planning (ERP) helps engineers procure construction companies, equipment fabricators, and service providers to meet the new demands from oil and gas companies. Download this white paper to learn more. Read More

Usability as an ERP Selection Criteria

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Enterprise resource planning (ERP) software is often criticized for being complex and difficult to use—which puts up a barrier to receiving potential benefits. Systems with integrated search functionality and Web-like interfaces can make ERP solutions easier to use. Learn how to evaluate ERP software for its usability, so you can avoid investing in platforms that aren’t evolved toward usable and efficient interfaces. Read More

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