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The Essential E-mail Marketing Deliverability Guide

Source: Listrak
According to Web services provider IronPort, over 92 billion spam messages are sent around the world daily. While it may seem like an uphill battle, several strategies are available that can help. To combat these threats, many organizations are implementing new technologies to secure their inboxes by blocking unsolicited messages. Discover what other tactics your business can adopt to help e-mail deliverability.


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Salesforce.com
Salesforce.com offers on-demand customer relationship management (CRM) solutions, including salesforce.comSFA and salesforce.com Service & Support. The Appexchange on-demand platform from salesforce.com allows customers to extend and integrate the Salesforce.com family of products. Salesforce.com customers can also test, trial, "install" and share applications via the Appexchange, salesforce.com's on-demand application sharing service. Salesforce's suite of social business solutions is intended to support enterprises in their efforts to foster and encourage information sharing and innovation in real time. Key features include: social network applications (profiles, status updates, groups, document sharing, feeds, etc.), employee development, motivation and evaluation capabilities (social goals, coaching, badges, performance summaries, etc.), and product innovation (post, view, rate ideas). Salesforce.com manages customer information for approximately 16,900 customers and more than 308,000 paying subscribers. Founded in 1999, Salesforce.com has offices in North America, Europe, and Asia. It trades on the New York Stock Exchange under the ticker symbol "CRM." Read More...
Selling Smarter with CRM
Source: Ziff Davis CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several such tools and how they can be effectively used with multiple business models and businesses of any size. Read More...
Customer Relationship Management (CRM)
Source: Technology Evaluation Centers Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. Read More...


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