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The Essential E-mail Marketing Deliverability Guide

Source: Listrak
According to Web services provider IronPort, over 92 billion spam messages are sent around the world daily. While it may seem like an uphill battle, several strategies are available that can help. To combat these threats, many organizations are implementing new technologies to secure their inboxes by blocking unsolicited messages. Discover what other tactics your business can adopt to help e-mail deliverability.


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Reporting & Workforce Intelligence e-Guide for HR
Source: Ultimate Software With the right reporting and business intelligence tools, HR can help provide visibility into the company’s workforce, leading to improved financial results and sound, fact-based human capital management decisions. By looking beyond soft measures, you can identify what factors contribute to the company’s success, as well as areas that may be negatively impacting long-term goals, and even begin to forecast future workforce trends. This e-guide outlines reports and tools that HR professionals can turn to when delivering data to executives, as well as tips for more effectively utilizing workforce data for better human capital investment decisions. Read More...
Selecting ERP for Oil and Gas Industry Contractors and Vendors
Source: IFS Suppliers to the oil and gas industry are under more pressure than ever before to increase quality, collaborate closely with the customer, and take on more project risk. Learn how enterprise resource planning (ERP) helps engineers procure construction companies, equipment fabricators, and service providers to meet the new demands from oil and gas companies. Download this white paper to learn more. Read More...
Selling Smarter with CRM
Source: Ziff Davis CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several such tools and how they can be effectively used with multiple business models and businesses of any size. Read More...


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Source: Listrak When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success. Read More...

 
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