The Evolution of Digital Signage

There are three phases of evolution to technological advances, each with its own priorities, issues, competitors, and customers, which once identified can set expectations and provide direction. This paper discusses digital signage and explains the short- and longer-term ramifications of implementing a digital signage communications strategy through the use of historical examples of other technological breakthroughs.

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Analytics: A Blueprint for Value in Mid-Market Organizations

  • Source: IBM
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