The Forrester Wave: CRM Suites for Large Organizations, Q2 2010

In Q2 2010, Forrester evaluated 18 customer relationship management (CRM) solutions—CDC Software, Chordiant Software, FrontRange Solutions, Maximizer Software, Microsoft, NetSuite, Oracle, Pegasystems, RightNow Technologies, SageCRM, Sage SalesLogix, salesforce.com, SAP CRM, SugarCRM, and Sword Ciboodle—against 516 criteria reflecting the requirements of large organizations. Learn what they discovered.

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Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises

In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology. Read More

Selling Smarter with CRM

CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several such tools and how they can be effectively used with multiple business models and businesses of any size. Read More

Making the Sound Choice: Avoid the Common Pitfalls When Choosing a Saas Vendor

Organizations are frequently turning to software-as-a-service (SaaS) solutions for their customer relationship management (CRM) needs. But there are risks when deploying any solution at scale, especially if you select the wrong vendor. This e-book aims to help organizations make a smart CRM choice. Read More

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The Forrester Wave: CRM Suites Customer Service Solutions, Q3 2010

This paper evaluates various service software solutions for customer service and business process professionals to create differentiated customer experiences and build stronger buyer loyalty. Customers are increasingly online, want self-service options, and demand real-time responses. Also, social media has grown to be an important new channel for interacting with customers and engaging in innovative ways. Read More

The Forrester Wave: Business Performance Solutions, Q4 2009

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The Forrester Wave: Midmarket Sales Force Automation

If you’re evaluating customer relationship management or sales force automation software, this Forrester report is a must-read. Featuring ratings on eight leading vendors based on over 150 criteria, the report is valued at over $795 (USD). Get your free copy from Maximizer Software, top-ranked in Forrester’s “current offerings” in areas such as product functionality breadth, setup, usability, integration, and cost. Read More
 
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