The Forrester Wave: CRM Suites for Large Organizations, Q2 2010

In Q2 2010, Forrester evaluated 18 customer relationship management (CRM) solutions—CDC Software, Chordiant Software, FrontRange Solutions, Maximizer Software, Microsoft, NetSuite, Oracle, Pegasystems, RightNow Technologies, SageCRM, Sage SalesLogix, salesforce.com, SAP CRM, SugarCRM, and Sword Ciboodle—against 516 criteria reflecting the requirements of large organizations. Learn what they discovered.

Featured Software Research:

Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises

In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology. Read More

Selling Smarter with CRM

CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several... Read More

Model Driven BPM: How BPM Enables a Higher Level of Business Agility

Enterprises have to demonstrate business innovation while being responsive to customer wants and needs in today’s competitive marketplace. Business process management (BPM) software can help companies to streamline and optimize business processes for increased efficiency and reduced downtime.

Organizations using BPM can increase ROI and achieve operational excellence through reengineering business processes with the help of BPM software.

Model driven BPM is the next wave in enterprise... Read More

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The Forrester Wave: CRM Suites Customer Service Solutions, Q3 2010

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The Forrester Wave: Business Performance Solutions, Q4 2009

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The Forrester Wave: Midmarket Sales Force Automation

If you’re evaluating customer relationship management or sales force automation software, this Forrester report is a must-read. Featuring ratings on eight leading vendors based on over 150 criteria, the report is valued at over $795 (USD). Get your free copy from Maximizer Software, top-ranked in Forrester’s “current offerings” in areas such as product functionality breadth, setup, usability, integration, and cost. Read More
 
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