The High-stakes World of E-marketing

  • Source: SDL Tridion
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In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

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Enabling Real-Time Big Data Movement in the Constantly Connected World

Many forces in today's world of big data are driving applications to become more real-time. Data needs to go many places, be sorted and stored in different formats, and used in a wide variety of ways. Capturing high volume data streams inside and outside datacenters can be complicated and expensive using traditional software messaging middleware on general purpose servers. In order to realize the full value of “big data” some organizations are switching to real-time message-oriented middleware appliances... Read More

On the Radar Splice Machine: Bringing Operational Distributed SQL Transaction Processing to Hadoop

  • Source: Ovum
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  • Published: January 15 2015
Online transaction processing relies on distributed data stores, and idustry segments such as digital marketing are generating an increased demand for transaction processing. Splice Machine is a new-generation online, distributed platform deployed on Hadoop. It draws on the scalability of an existing platform to leverage a rapidly growing skills base. So it can handle the high volume of processing required for interactive online transactions.

This product analysis reviews a transactional... Read More

Nine Steps for Selecting an LMS

Selecting a learning management system (LMS) requires looking at key factors like a company’s specific learning goals, business problems, and return on investment (ROI) expectations. A challenge of the software selection process is the sheer number of options.

Why is there growth with new LMS providers, especially around the world? The main reason may be the increasing acceptance and demand for e-learning. Online, self-paced courseware is growing in value in parts of the world that were... Read More

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