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The High-stakes World of E-marketing

Source: SDL Tridion
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.


Featured publications:

Big Data Movement—Managing Large-Scale Information in the Constantly Connected World
Source: Solace Systems Inc. Many forces in today's world of big data are driving applications to become more real-time. Data needs to go many places, be sorted and stored in different formats, and used in a wide variety of ways. Capturing high volume data streams inside and outside datacenters can be complicated and expensive using traditional software messaging middleware on general purpose servers. In order to realize the full value of “big data” some organizations are switching to real-time message-oriented middleware appliances that excel at the high-speed distribution of large volumes of data. Read More...
Stop Rolling the Dice When It Comes to Sales and Use Tax Audits
Source: Avalara It’s great to be a high roller when you are visiting your favorite Las Vegas hot spot. But it’s not quite as rewarding when your entire business is at stake. Without even knowing it, that is the kind of high stakes gamble that many business owners are making when they fail to take adequate care addressing their sales and use tax liabilities. Read this white paper for 10 ways to improve your odds at the audit table. Read More...
Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics
Source: IBM By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement. Read More...


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The Essential E-mail Marketing Deliverability Guide
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