The High-stakes World of E-marketing

  • Source: SDL Tridion
  • Written By:
  • Published:
  • (Originally Published On:) )
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

Featured Software Research:

The Business Case for Marketing Automation

With capabilities that span inbound and outbound marketing, customer relationship management (CRM) integration, and robust measurement, marketing automation offers tremendous value to businesses, including improved operational efficiencies, reduced costs, marketing and sales alignment, more and more-qualified) leads, and increased revenues. This eBook will help you create a compelling case for adopting automation technology. Read More

The Definitive Guide to Engaging Content Marketing

Have you ever wondered what content marketing is? Have you ever wondered why you need it? This guide gives you seven easy ways to identify engaging content marketing and tells you its three major benefits. Beyond that, this guide walks you through the planning, creation, and design stages of developing quality content. You'll also learn about publishing and promoting your content, and measuring its effect.

An effective content marketing strategy helps your brand engage with potential... Read More

You may also be interested in these related documents:

Thriving in a Multi-browser World: Ensuring Optimal Website Performance for All End-users

  • Source: Gomez
  • Written By:
  • Published:
For your site and the business it represents, the stakes are simply too high to ignore. This white paper explores the key factors behind presentation (what your end-users see) and performance (how well your site functions). It also shows you what you need to succeed. By embracing an “outside-in” perspective and testing best practices, you can simplify the complex and achieve the performance your customers expect. Find out how. Read More

Are Retailers Rational Players Stuck in an Irrational Game? Changing the High-stakes Game of Retail Technology

Continuous change in the retail industry is limiting retailers’ ability to plan, forecast, price, and replenish. Thus, many retailers are facing a dilemma: they need new retail technology to adapt their processes and respond more rapidly to changing markets, but they can’t afford the up-front expenditure or lengthy implementation. But advances in new software-as-a-service (SaaS) retail solutions can help. Learn how. Read More

Turn the Internet into a Strategic Sales and Interaction Channel

  • Source: SAP
  • Written By:
  • Published:
With the emergence of the Internet, the business environment has changed for many organizations, and will change to an even greater extent in the future. Indeed, in an increasingly dynamic and global environment, the Web has become an important source of competitive differentiation for companies of all sizes. In this comprehensive white paper, you’ll find out how to design a Web channel strategy that works for you. Read More
 
comments powered by Disqus