The Location-intelligent Enterprise: Unlocking the Value of Location in Data

  • Source: Quocirca Ltd
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When it comes to data, it’s all about location. Although more than 80 percent of enterprise data has a geographic dimension—such as stores, customers, and competitors—it’s rarely used in traditional business intelligence (BI) analysis. In order to react faster to market changes and to improve competitive advantage and operation efficiency, businesses should consider adding location intelligence tools to their BI platform.

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