The Loyalty Connection: Measure What Matters and Create Customer Advocates

Recent surveys have shown that 76 percent of respondents rated customer loyalty as extremely or very important to top management. Many companies feel they exercise due diligence in this area, but as global competition increases and markets mature, they’ll have to go that extra mile. To better measure customer’s attitudes and behaviors, companies must make loyalty management an integral part of their business strategy.

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5 Ways ERP Can Help You Implement Lean

Lean delivers what companies need in today's competitive world: shorter lead times, improved quality, reduced cost, increased profit, improved productivity, and better customer service. Lean advocates have come to recognize that enterprise resource planning and lean work well together: the five lean principles are supported and enhanced by the information control and management tools delivered by end-to-end enterprise software suites. Read More

When Customers Call, and They Will, Will Your IVR Be Ready?

Reports have indicated that more and more customers are using online and other self-service tools to resolve issues. That said, analysts are not predicting that call volumes will be dropping significantly. This means that interactive voice response (IVR) technology can still be crucial to a company’s customer experience.

This report from Frost & Sullivan looks at what customers dislike about and require from IVR systems. It presents the case that some customers reject calling as a method... Read More

State of Fraud Today: Using Proactive, Real-Time Interactive Notifications to Fight Fraud and Increase Customer Loyalty

With identity theft and consumer fraud on the rise, and more frequent and sizable data breaches in the news, financial institutions need to be taking a multi-channel approach to fighting fraud, to both reduce fraud losses and maintain customer loyalty and satisfaction.

This approach should include proactive financial alerts, to quickly give customers the necessary information and the tools to help combat fraud. Mobile plays a critical role as it provides the ability to reach customers... Read More

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Defining the Value of Customer Loyalty

  • Source: C2
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What does customer relationship management (CRM) mean to you? What is its value? Thousands of companies have ventured down the CRM path—many successfully, and others not. The reason may lie in the fact that CRM is sometimes viewed incorrectly, or may in fact be misunderstood. We provide some insights about the value of CRM in defining customers, increasing customer loyalty, and increasing your profits. Read More

The Loyalty Connection: Secrets To Customer Retention And Increased Profits

Customer churn rates are higher than ever: although businesses say they are devoted to loyalty, their management systems and budgets do not support that claim. But in a landscape of similar products, cutting down on defection—or churn—is vital. There are in fact four steps to improving loyalty and retention which, if focused on the appropriate customers, will improve profitability. Read More

Achieving customer loyalty with customer analytics

  • Source: IBM
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In this white paper, learn how organizations like yours are using customer analytics to build and sustain customer loyalty. Customer analytics helps answer key questions about who your customers are, what they want and will do next, and which actions and strategies are most likely to generate loyalty. It’s a powerful and innovative technology, but still operates on the traditional business axiom that customer loyalty begins with customer satisfaction. Read More
 
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