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The Loyalty Connection: Measure What Matters and Create Customer Advocates

Source: RightNow Technologies
Recent surveys have shown that 76 percent of respondents rated customer loyalty as extremely or very important to top management. Many companies feel they exercise due diligence in this area, but as global competition increases and markets mature, they’ll have to go that extra mile. To better measure customer’s attitudes and behaviors, companies must make loyalty management an integral part of their business strategy.


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Comarch
Comarch is a software house and IT services company that specializes in innovative IT solutions for the telecommunications and financial services industries, government, large enterprise, and small and medium business. Our products and solutions cover billing, network management, enterprise resource planning (ERP) systems, IT security, customer relationship management (CRM) and loyalty management, electronic data interchange (EDI), sales support, electronic communication, and business intelligence.   Read More...
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