The Loyalty Connection: Secrets To Customer Retention And Increased Profits

Customer churn rates are higher than ever: although businesses say they are devoted to loyalty, their management systems and budgets do not support that claim. But in a landscape of similar products, cutting down on defection—or churn—is vital. There are in fact four steps to improving loyalty and retention which, if focused on the appropriate customers, will improve profitability.

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Cincinnati Zoo Improves Customer Experience, Operations with IBM Business Analytics

  • Source: IBM
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  • Published: October 31 2014
By using IBM Cognos business intelligence, Cincinnati Zoo and Botanical Garden has completely revolutionized its business operations, increased revenues, and improved customer service and loyalty. With IBM Cognos Mobile, its key decision makers can now receive and interact with insights on the business from anywhere in the zoo. Read More

State of Fraud Today: Using Proactive, Real-Time Interactive Notifications to Fight Fraud and Increase Customer Loyalty

With identity theft and consumer fraud on the rise, and more frequent and sizable data breaches in the news, financial institutions need to be taking a multi-channel approach to fighting fraud, to both reduce fraud losses and maintain customer loyalty and satisfaction.

This approach should include proactive financial alerts, to quickly give customers the necessary information and the tools to help combat fraud. Mobile plays a critical role as it provides the ability to reach customers... Read More

Beyond Engagement: The Definitive Guide to Employee Surveys and Organizational Performance

  • Source: IBM
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  • Published:
Employee engagement surveys have grown in acceptance in the last 10 years because organizations believe they can leverage employee engagement for higher employee retention, greater customer satisfaction, and improved financial performance.

It’s estimated that three of every four large firms in the United States survey their employees. Worldwide research by IBM reveals that surveys are more common in large organizations: 72 percent of organizations with more than 10,000 employees regularly... Read More

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The Loyalty Connection: Measure What Matters and Create Customer Advocates

Recent surveys have shown that 76 percent of respondents rated customer loyalty as extremely or very important to top management. Many companies feel they exercise due diligence in this area, but as global competition increases and markets mature, they’ll have to go that extra mile. To better measure customer’s attitudes and behaviors, companies must make loyalty management an integral part of their business strategy. Read More

Achieving customer loyalty with customer analytics

  • Source: IBM
  • Written By:
  • Published:
In this white paper, learn how organizations like yours are using customer analytics to build and sustain customer loyalty. Customer analytics helps answer key questions about who your customers are, what they want and will do next, and which actions and strategies are most likely to generate loyalty. It’s a powerful and innovative technology, but still operates on the traditional business axiom that customer loyalty begins with customer satisfaction. Read More

The State of Customer Analytics: Taking a Proactive Approach to Loyalty and Retention

Discover how businesses can capitalize on rich data analysis to proactively implement loyalty and retention strategies. Read More
 
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