The Loyalty Connection: Secrets To Customer Retention And Increased Profits

Customer churn rates are higher than ever: although businesses say they are devoted to loyalty, their management systems and budgets do not support that claim. But in a landscape of similar products, cutting down on defection—or churn—is vital. There are in fact four steps to improving loyalty and retention which, if focused on the appropriate customers, will improve profitability.

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Using ERP to Deliver Ecommerce for Engineer to Order Companies

  • Source: IFS
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Engineer-to-order (ETO) companies can use enterprise software to implement eCommerce strategies in order to improve customer service, reduce waste, and increase profits. This white paper outlines the ways that enterprise resource planning (ERP) software can facilitate ETO eCommerce by opening portals to suppliers, project collaborators, and customers. Realize the benefits of eCommerce in the ETO setting with ERP software. Read More

Cincinnati Zoo Improves Customer Experience, Operations with IBM Business Analytics

  • Source: IBM
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By using IBM Cognos business intelligence, Cincinnati Zoo and Botanical Garden has completely revolutionized its business operations, increased revenues, and improved customer service and loyalty. With IBM Cognos Mobile, its key decision makers can now receive and interact with insights on the business from anywhere in the zoo. Read More

5 Key Strategies to Survive and Thrive as a Value Added Reseller (VAR)

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This white paper describes some of the pitfalls VARs commonly encounter in trying to balance profits, customer relationships, and efficiency. Here are five tips for VARs, including prioritizing collaboration, to help them thrive by better managing their supply chain lifecycle, through order, procurement, and inventory. Read More

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The Loyalty Connection: Measure What Matters and Create Customer Advocates

Recent surveys have shown that 76 percent of respondents rated customer loyalty as extremely or very important to top management. Many companies feel they exercise due diligence in this area, but as global competition increases and markets mature, they’ll have to go that extra mile. To better measure customer’s attitudes and behaviors, companies must make loyalty management an integral part of their business strategy. Read More

Achieving customer loyalty with customer analytics

  • Source: IBM
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In this white paper, learn how organizations like yours are using customer analytics to build and sustain customer loyalty. Customer analytics helps answer key questions about who your customers are, what they want and will do next, and which actions and strategies are most likely to generate loyalty. It’s a powerful and innovative technology, but still operates on the traditional business axiom that customer loyalty begins with customer satisfaction. Read More

The State of Customer Analytics: Taking a Proactive Approach to Loyalty and Retention

Discover how businesses can capitalize on rich data analysis to proactively implement loyalty and retention strategies. Read More
 
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