The Loyalty Connection: Secrets To Customer Retention And Increased Profits

Customer churn rates are higher than ever: although businesses say they are devoted to loyalty, their management systems and budgets do not support that claim. But in a landscape of similar products, cutting down on defection—or churn—is vital. There are in fact four steps to improving loyalty and retention which, if focused on the appropriate customers, will improve profitability.

Featured Software Research:

Total Cost of Goods Shipped: A Guide to Better Sourcing Decisions

To increase profits, companies are searching for ways to reduce costs or sell more at the highest possible price. Many companies are turning to imported goods and materials due to lower manufacturing costs, but this can involve many hidden costs. In this paper, PM War Stories and Pronto Software examines how to effectively track the total cost of goods shipped to aid executives in making faster, better sourcing decisions. Read More

Using ERP to Deliver Ecommerce for Engineer to Order Companies

  • Source: IFS
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Enhancing the Customer Experience with Loyalty Management: Strengthen the Brand and Improve Customer Retention

  • Source: SAP
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Customer churn is very costly—it’s many times more expensive to acquire a new customer than to keep an existing one—so retaining customers by offering a superior experience is a top priority. Also, delivering unique experiences to different customer segments is a valuable strategy. Read about how to increase brand equity and retain customers by offering a better experience. Read More

Five Ways to Positively Impact Customer Retention and Business Operations

  • Source: Infor
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Maintaining strong business performance and retaining loyal customers requires continual vigilance and assessment. Establishing metrics that focus on value-added and customer- centric performance allows manufacturers to stay close to the pulse of market changes and dynamics. Learn how performance tools such as dashboards and reporting can help your company monitor performance and enable better and faster decision making. Read More

The Loyalty Connection: Measure What Matters and Create Customer Advocates

Recent surveys have shown that 76 percent of respondents rated customer loyalty as extremely or very important to top management. Many companies feel they exercise due diligence in this area, but as global competition increases and markets mature, they’ll have to go that extra mile. To better measure customer’s attitudes and behaviors, companies must make loyalty management an integral part of their business strategy. Read More
 
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