The Marketing Services Provider: A Marketer’s Most Strategic Hire

  • Source: SDL Tridion
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When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

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Selecting ERP for Oil and Gas Industry Contractors and Vendors

  • Source: IFS
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Suppliers to the oil and gas industry are under more pressure than ever before to increase quality, collaborate closely with the customer, and take on more project risk. Learn how enterprise resource planning (ERP) helps engineers procure construction companies, equipment fabricators, and service providers to meet the new demands from oil and gas companies. Download this white paper to learn more. Read More

The Definitive Guide to Engaging Email Marketing

Email is no longer enough. It's engagement that matters.

This guide walks you through the various aspects of building an email marketing campaign, including creating compelling subject lines, formatting and designing your email for mobile devices, managing your mailing list, leveraging social media, and more. Checklists and worksheets are included to help you devise your strategy. Plus there are examples for you to follow.

Targeted and automated marketing efforts can help ensure effective messaging that is trusted, relevant, conversational, coordinated across channels, and strategic. You'll also learn about the metrics that tell you everything about your strategy's success. Read More

The Definitive Guide to Engaging Email Marketing

Email is no longer enough. It's engagement that matters.

This guide walks you through the various aspects of building an email marketing campaign, including creating compelling subject lines, formatting and designing your email for mobile devices, managing your mailing list, leveraging social media, and more. Checklists and worksheets are included to help you devise your strategy. Plus there are examples for you to follow.

Targeted and automated marketing efforts can help ensure effective messaging that is trusted, relevant, conversational, coordinated across channels, and strategic. You'll also learn about the metrics that tell you everything about your strategy's success. Read More

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Design Can Be Your Next Asset to Manage: E-mail Marketing

In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness. Read More

Industry Perspectives: Strategic Workforce Management in the Automotive Industry

There’s a buzz in the automotive industry around the concept of “strategic workforce management”—getting the right people, for the right job, at the right time, to improve overall business results. Strategic workforce management goes beyond the traditional role of human resources: it’s a strategic initiative and competitive weapon to help today’s automotive companies drive corporate goals and objectives. Read More

CMMS Software for Hire

Application Service Provision (ASP).There has been a trend in recent years towards the use of remote software services through application service providers. These are companies who make software applications available via the Internet to users who, rather than buying software, pay rental fees for it. The software does not have to be installed locally, the application being available through any web browser, and all support and maintenance is handled by the service provider. CMMS vendors are not the only ones offering these solutions. CAD modelling, engineering design, finance packages, purchasing, ERP and even your company Intranet can now be rented. This is an expanding sector and the signs are that major growth is about to take place. Earlier problems with slow data transfer speeds, communication costs and data security have largely been eliminated and this has made ASP a very attractive proposition. This is clearly illustrated by the proliferation of systems that have become available over the last three or four years with most of the major CMMS vendors now offering an ASP option. Read More
 
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