The Marketing Services Provider: A Marketer’s Most Strategic Hire

  • Source: SDL Tridion
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  • (Originally Published On:) )
When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

Featured Software Research:

Infor EAM iProcure

  • Source: Infor
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Read this marketing brochure from Infor and find out how to turn your maintenance, repair, and operations (MRO) purchasing more strategic using Infor® EAM iProcure. Read More

The Definitive Guide to Engaging Email Marketing

Email is no longer enough. It's engagement that matters.

This guide walks you through the various aspects of building an email marketing campaign, including creating compelling subject lines, formatting and designing your email for mobile devices, managing your mailing list, leveraging social media, and more. Checklists and worksheets are included to help you devise your strategy. Plus there are examples for you to follow.

Targeted and automated marketing efforts can help ensure... Read More

Take HR to the Next Level: Engage Your Employees to Drive Better Business Value

  • Source: IBM
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  • Published: March 11 2015
Human resources (HR) professionals know how critical people are to business success. But what’s more elusive is how to unlock the true potential of people. This discussion focuses on the interrelated topics of people, work and culture, and some new approaches to optimizing all three.

Workforce science analytics can help determine what talent to recruit and hire and also how to deploy, develop, and engage them and help them be successful. Social cooperation tools can help employees connect... Read More

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Industry Perspectives: Strategic Workforce Management in the Automotive Industry

There’s a buzz in the automotive industry around the concept of “strategic workforce management”—getting the right people, for the right job, at the right time, to improve overall business results. Strategic workforce management goes beyond the traditional role of human resources: it’s a strategic initiative and competitive weapon to help today’s automotive companies drive corporate goals and objectives. Read More

CMMS Software for Hire

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