The Marketing Services Provider: A Marketer’s Most Strategic Hire

  • Source: SDL Tridion
  • Written By:
  • Published:
  • (Originally Published On:) )
When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

Featured Software Research:

Selecting ERP for Oil and Gas Industry Contractors and Vendors

  • Source: IFS
  • Written By:
  • Published:
Suppliers to the oil and gas industry are under more pressure than ever before to increase quality, collaborate closely with the customer, and take on more project risk. Learn how enterprise resource planning (ERP) helps engineers procure construction companies, equipment fabricators, and service providers to meet the new demands from oil and gas companies. Download this white paper to learn more. Read More

11 Criteria for Selecting the Best ERP System Replacement

An enterprise resource planning (ERP) system is your information backbone, reaching into all areas of your business and value chain. That’s why replacing it can open unlimited business opportunities. The cornerstone of this effort is finding the right partner. And since your long-term business strategy will shape your selection, it’s critical that your ERP provider be part of your vision. Read More

You may also be interested in these related documents:

Design Can Be Your Next Asset to Manage: E-mail Marketing

In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness. Read More

Web-site Strategy for Organizations in the Corporate Services Industry

As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as less expensive alternatives to traditional marketing tools, Web-site strategy is becoming more important. Web-site strategy must focus on enhancing credibility, strengthening existing relationships, generating leads, and more. Get tips on how to create a Web-site strategy that will help you achieve these goals. Read More

How to Choose an SMS Provider

For over 15 years, short message service (SMS) has been a quick and reliable way to receive and deliver information—anytime, anywhere. Today, SMS helps provide dialogue with consumers. Inbound SMS, or mobile originated (MO), is an important tool to enhance customer interaction. Learn the most important factors to consider when choosing an SMS provider, including flexibility, price, international coverage, and reliability. Read More
 
comments powered by Disqus