The Mobile App Debate-HTML5: Hype or Help?

  • Source: FieldOne
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Today, virtually any app developer who uses the browser-based approach to develop a mobile app is deploying the app using HTML5—the next-generation of the coding language that’s been running Web pages for about two decades. The motivation to use HTML5 on mobile is simple: adaptability. This white paper presents five primary reasons on why the consumer or customer may not necessarily reap the benefits of this approach.

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Antidot AIF Demo Sessions - 3 Minutes for a Web App

  • Source: Antidot
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  • Published: October 7 2013

The Definitive Guide to Engaging Email Marketing

Email is no longer enough. It's engagement that matters.

This guide walks you through the various aspects of building an email marketing campaign, including creating compelling subject lines, formatting and designing your email for mobile devices, managing your mailing list, leveraging social media, and more. Checklists and worksheets are included to help you devise your strategy. Plus there are examples for you to follow.

Targeted and automated marketing efforts can help ensure... Read More

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Mobile Enterprise App Stores: Open for Business

  • Source: IDC
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This report seeks to identify the key components and the growing enterprise requirements for mobile enterprise application stores as well as the key solution providers delivering mobile enterprise application stores. As increased mobile enterprise application adoption occurs within organizations, mobile enterprise app stores provide information technology (IT) staff with better control, management, and user segmentation of applications to employees. Read More

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