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The Pathway to Profit and Competitive Advantage

Source: Peppers & Rogers Group
Only a handful of firms have undertaken the challenge of integrating their supply chain management (SCM) and customer relationship management (CRM) processes. A big reason for this is the practicalities of everyday business. But in today’s era of technology-fueled competition, leading companies in nearly every industry are seeking an edge by focusing on strategies enabling SCM and CRM to coalesce.


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