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The Product Portfolio Management Benchmark Report: Achieving Maximum Product Value

Source: SmartOrg
Products may fail to meet expectations for many reasons—most of which are self-inflicted wounds (such as unclear product definitions) by the company bringing them to market. What’s more, politics and inertia all too often win the day when it comes to making difficult product portfolio decisions. What actions can you take to rank among those companies which realize margin advantages of over 50 percent for new products?


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