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The Real Challenge of CRM: Employee Buy-In

Source: Oncontact Software
Your company has just selected a new customer relationship management (CRM) system for your company. Congratulations should be in order. However, your work has really just begun. You know that in order for your CRM initiative to be successful, you’ll need buy-in from your users. What steps do you need to take to ensure buy-in and achieve real implementation success?


Featured publications:

TEC 2013 CRM Buyer's Guide for Medium and Large Enterprises
Published On: March 28 2013 Great customer service is the best (some say the only) way to truly stand out from the competition. CRM vendors are helping companies rise to the challenge with new tools for building and measuring relationships. In the 2013 TEC CRM Buyer’s Guide, analyst Raluca Druta walks you through the latest CRM developments and looks at how trends like customer experience management, mobility, and social media integration are changing the way companies do business. Read More...
Field Mobility: 3 Tips for Navigating the Mobile First Minefield
Source: ViryaNet Aligning your service organization around the same plan can be a challenge and a roadblock. Field mobility can help you improve operational effectiveness by aligning your service organization around the plan, focusing your field technicians on the plan, handling changes proactively, and managing exceptions in real time. But the approach to developing a mobile first application isn’t straightforward. Get three tips for doing this right. Read More...
Worldwide Employee Learning and Development—A TripAdvisor Case Study
Source: Mzinga Published On: July 16 2014 Find out about the flexible social learning platform that TripAdvisor implemented to encourage employee engagement in training and development. Read More...


You may also be interested in these related documents:

CRM-A Real Challenge
Source: Acidaes Solutions Customer relationship management (CRM) should not be viewed as an information technology (IT) tool but as a strategic enabler for organization-wide impact. This white paper makes recommendations for developing a CRM strategy and value proposition to avoid an implementation falling short of expectations. Read More...
Deploying Customer Relationship Management Effectively: Beyond Implementation
Source: Microsoft A customer relationship management (CRM) solution is now a standard business requirement. With origins as a system for sales teams, CRM has clearly evolved into a mandatory tool for providing benefit to the entire organization. However, methodology and training play instrumental roles in successful CRM implementations; if designed well, these critical components will ultimately ensure user buy-in and success. Read More...
How to Embrace CRM and Make it Succeed in Your Organization
Source: SYSPRO Customer relationship management (CRM) is growing in importance as a competitive tool. However, a successful CRM solution must consider many factors, including a well-defined implementation strategy, the people factor, and the need for integration with the incumbent enterprise resource planning solution. If these conditions are met, CRM can have a dramatic impact on internal processes, customer satisfaction, and company profitability. Read More...

 
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