The Sales Benchmarking Primer

Sales benchmarking is a diagnostic discipline that objectively identifies opportunities for sales-related performance improvement and enables best-practice solutions. This Sales Benchmarking Primer includes two important chapters from the best-selling book Making the Number—and provides a process-based framework for marketing and sales that can help your company survive and prosper in an unstable economy.

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Selling Smarter with CRM

CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several... Read More

Putting the "I" in CRM Series 1: The Impact to the Sales Team

Customer relationship management (CRM) has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines. Read More

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The dairy industry is grueling. For farmers, the past decade has been a roller coaster of soaring fuel and feed prices and plummeting dairy sales prices, crushing many industry veterans. This white paper is intended to provide a baseline understanding of the historic and present-day challenges players in the industry face that are largely the product of governmental involvement and outside their individual control. Read More

ERP Systems Market Primer

Though most companies know about the benefits of enterprise resource planning (ERP), many lack awareness about how to evaluate products or when the time is right to upgrade change solutions. Moreover, they may not be up to date with the latest ERP features, market trends, and other essential information. Focus’s ERP System Market Primer offers necessary background knowledge on ERP to potential buyers and sales executives. Read More

A Software-as-a-service Primer for Independent Software Vendors

Unlike many over-hyped technology trends of the past, software-as-a-service (SaaS) is producing real business benefits for organizations of all sizes across nearly every industry. This primer outlines how independent software vendors (ISVs) must respond to these realities in order to meet the changing needs of their customers, employees, and business partners; and ensure their long-term viability and competitiveness. Read More
 
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