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The Sales and Marketing Stimulus Package

Source: DemandGen
One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices.


Featured publications:

Selling Smarter with CRM
Source: Ziff Davis CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several such tools and how they can be effectively used with multiple business models and businesses of any size. Read More...
Automation: A Company's Best Ally Against Sales Tax Audits
Source: Avalara Sales and use tax management is a challenge for every business, and there can be major financial repercussions if a taxing agency questions the figures. Automated solutions help businesses improve their reporting and workflow processes so they can comply with the myriad of sales and use tax laws and stand up to any audit examination. Read this white paper to learn about the problems with manual management, an inside look at audits and what auditors really look for, hidden costs of not putting the proper emphasis on reporting and compliance, and the benefits of automation solutions for sales and use tax. Read More...
So You Think You Don’t Owe Sales Tax
Source: Avalara Manufacturers, wholesalers, distributors, resellers, governments, and charitable organizations are some of the business types that do not expect to pay sales tax. The burden of proof is on the seller, however, should the state express concern about exempt sales. The smartest strategy is to be aware of where you might have tax compliance obligations and how it impacts your business. This white paper explains the four most common tax compliance obligations and what you can do to make compliance easier. Read More...


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