The Sales and Marketing Stimulus Package

  • Source: DemandGen
  • Written By:
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  • (Originally Published On:) )
One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices.

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  • Source: IBM
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Maximizing the Value of Economic Stimulus Funds: Transparency and Accountability in Government Agencies

  • Source: SAP
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The American Recovery and Reinvestment Act (ARRA), designed to quickly stimulate economic recovery in the US, also marks the start of a new era in the regulation, oversight, and accountability of the use of public funds. Agencies at all government levels will be challenged to maintain focus on programs that achieve long-term results—while ensuring they adhere to the complex requirements for stimulus funds. Learn more. Read More

Energizing Utilities for the Economic Stimulus Plan: Strategies for Greater Efficiency and Sustainability

  • Source: SAP
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For years, utilities have seen a growing need to enable a smarter electric grid, promote cleaner power sources, and replace aging structures. These issues came into sharper focus when US President Obama signed into law the American Recovery and Reinvestment Act (ARRA). This legislation provides funding for many energy initiatives—however, strict compliance guidelines come with the stimulus plan. Find out more. Read More

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