Top Tools for Sales: SFA Focus

Handling sales effectively is one of the most important functions of any successful business, and sales force automation (SFA) systems can help. Many organizations have already adopted or have been thinking about purchasing an SFA solution to ease the sales process and link it up with the rest of the business. SFA solutions also offer opportunities to help organizations improve CRM. Know some of the potential improvements of an SFA system.

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Selling Smarter with CRM

CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several... Read More

Making the Business Case for Analytics in the Mid-Market

To build a strong business case for investing in analytics, mid-size companies need to overcome common barriers to adoption, and focus on value propositions that align with revenue growth and cost containment. The use cases captured in this paper demonstrate the value that organizations have realized in sales, risk management, and corporate reporting through analytics.  Read More

Put the Customer First: Managing the User Experience

Customers are demanding increasingly high levels of service—they want what they want, as soon as they want it. Networks need to be faster than ever, and more reliable, to satisfy exacting customer standards.

While organizations often rely on a patchwork of network resources to deliver their services, customers expect their experience to be seamless. Network managers need to monitor those resources more proactively for a holistic view that considers network availability, network performance,... Read More

You may also be interested in these related documents:

Sales Force Automation Buyer’s Guide

No matter how effective your sales staff is, there’s always room to boost efficiency and increase sales. But how you go about doing so may be a point of contention. Sales force automation (SFA) solutions come in many flavors, but they don’t all offer the comprehensive SFA functionality you need. Find out how to avoid the pitfalls of choosing SFA software, and get help matching your needs with the right solution for you. Read More

Case Study: Heineken USA

Heineken USA imports, markets, sells, and distributes its premium beer products through its network of 650 beer distributors. This supply chain requires precise forecasts and meticulous planning—and an easy-to-understand forecasting tool that provides greater transparency in the collaborative forecasting process. Discover more about the benefits of the forecasting solution on Heineken’s sales and operations planning. Read More

A guide to the benefits, technology and implementation essentials of CRM & SFA solutions

Companies spend staggering investments to make and keep their offerings competitive. By providing a centralized location to store account history and detailed contact information for every buyer and automating what had been manual tasks, sales force automation (SFA) and customer relationship management (CRM) have begun to positively impact sales efforts. Read More
 
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