TransPromo in High-volume Statement Print Applications

  • Source: RenderX, Inc.
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Transpromotional marketing blends marketing messages with must-read printed material such as invoices, statements, and other notifications. The goal is to influence behavior and drive business volume—but not by stuffing brochures with a statement into the envelope. Instead, promotional messages can be targeted directly to a prospect s purchase patterns and known interests. Sounds great, in theory. So how do you do it?

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Cloud Communications Services: Five Questions You Need to Address for Success

Many businesses have been successfully using cloud-based applications for years, but following this path for communications is much more recent. For some businesses cloud communications just means VoIP telephony, while others include applications such as video, text, chat, messaging, email, conferencing, etc. This guide addresses five key questions to help you determine how the cloud aligns with your business communications needs—including reasons to use the cloud, who the cloud is best for, whom... Read More

CMMS vs EAM: What Is the Difference?

  • Source: IFS
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Every enterprise asset management (EAM) application can be used as a computerized maintenance management system (CMMS), but not every CMMS can be used as, or has the broad functionality of, an EAM application. More specifically, CMMS is essentially about managing maintenance work necessary to sustain an asset, whereas EAM has more to do with managing the asset over its lifecycle to minimize cost and risk while maximizing return. This white paper explores how CMMS applications and EAM applications... Read More

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