TransPromo in High-volume Statement Print Applications

  • Source: RenderX, Inc.
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Transpromotional marketing blends marketing messages with must-read printed material such as invoices, statements, and other notifications. The goal is to influence behavior and drive business volume—but not by stuffing brochures with a statement into the envelope. Instead, promotional messages can be targeted directly to a prospect s purchase patterns and known interests. Sounds great, in theory. So how do you do it?

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Enabling Real-Time Big Data Movement in the Constantly Connected World

Many forces in today's world of big data are driving applications to become more real-time. Data needs to go many places, be sorted and stored in different formats, and used in a wide variety of ways. Capturing high volume data streams inside and outside datacenters can be complicated and expensive using traditional software messaging middleware on general purpose servers. In order to realize the full value of “big data” some organizations are switching to real-time message-oriented middleware appliances... Read More

On the Radar Splice Machine: Bringing Operational Distributed SQL Transaction Processing to Hadoop

  • Source: Ovum
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  • Published: January 15 2015
Online transaction processing relies on distributed data stores, and idustry segments such as digital marketing are generating an increased demand for transaction processing. Splice Machine is a new-generation online, distributed platform deployed on Hadoop. It draws on the scalability of an existing platform to leverage a rapidly growing skills base. So it can handle the high volume of processing required for interactive online transactions.

This product analysis reviews a transactional... Read More

Skelta BPM and High Availability

Companies are now adopting cloud for hosting their business process management (BPM) tools. BPM on cloud can help control costs, optimize business processes, and improve organizational agility all while achieving a high level of service availability.

High availability is a system design approach for analyzing and managing the impact of planned and unplanned outages. High availability solutions provide a robust backup capability so that applications keep running without disruption, even... Read More

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