Home
 > Research and Reports > White Papers > Turning Customer Experiences Into Competitive Edge: N...

Turning Customer Experiences Into Competitive Edge: Nikon’s Journey to Leadership

Source: Peppers & Rogers Group
Many of the familiar avenues for gaining a competitive edge, such as product innovation or speed-to-market, are not as effective as they once were. Customer experience is currently the prime battleground for advantage, and a company’s competitive edge now depends on delivering a consistent, satisfying customer experience. How do the leaders get it done?


Featured publications:

Business Analytics-Turning Data into Insight
Source: IBM Published On: June 4 2013 In an era of smarter analytics, it is imperative that businesses leverage the massive quantities of data available to them. In order to remain competitive, data must be transformed. Watch this video to learn more. Read More...
Customer Analytics: A Powerful Source of Competitive Advantage for Midsize Organizations
Source: IBM Completing the customer picture today involves collecting and assembling data from multiple sources, including traditional sources such as transactions and surveys, as well as customer sentiments and other information that can be uncovered in comments made on social media channels. An effective customer analytics strategy enables businesses to integrate these insights to increase customer lifetime value, reduce turnover, and conduct more precise targeting and segmentation. Read More...
Stepping Up to the Challenge: CMO Insights from the Global C-suite Study
Source: IBM This IBM Institute for Business Value report, based on the responses from a survey of 524 CMOs, focuses on how CMOs are helping their enterprises become more “customer-activated.” Very few CMOs have made much progress in building a robust digital marketing capability. CMOs told us there are three prerequisites to being able to do this: using data analytics to get a much deeper understanding of customers, individually as well as collectively; designing rewarding customer experiences; and capitalizing on new technologies to provide those experiences smartly and efficiently. Read More...


You may also be interested in these related documents:

Embracing IT Innovation to Gain the Competitive Edge
Source: ComActivity Australia To stay competitive, companies need to change—and they need to embrace change. Companies in the supply chain need to look for new and better ways of retaining their competitive edge. A key factor in successfully overcoming this challenge is your IT infrastructure. Managing out the complexity in IT systems means your IT spend will be directed towards increased productivity, not system upkeep and maintenance. Find out how. Read More...
Making Customer Experiences a Reality-Five Steps from Vision to Execution
Source: Strativity Group Successful customer experiences change the competitive landscape by separating your company from the competition. Industry wisdom thus has companies focusing on increasing transaction efficiency. However, by executing a customer-centric strategy—with a clear process enforced along every channel of customer interaction—you will tap into the emotions and aspirations of your customers, creating a personal and long-standing connection with them. Read More...
Build a Competitive Edge for Manufacturing Plant Operations
Source: Microsoft Competitive pressures and increasing customer demands are driving most manufacturers to produce goods ever faster, at lower cost, and in compliance with more exacting quality, regulatory, and market requirements. However, technology can help manufacturers meet these challenges, increase operational efficiency, and step ahead of competitors with more proactive planning, greater shared visibility, and more profitable responses to change. Read More...

 
comments powered by Disqus



Recent Searches
Others A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

©2014 Technology Evaluation Centers Inc. All rights reserved.