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Turning Customer Experiences Into Competitive Edge: Nikon’s Journey to Leadership

Source: Peppers & Rogers Group
Many of the familiar avenues for gaining a competitive edge, such as product innovation or speed-to-market, are not as effective as they once were. Customer experience is currently the prime battleground for advantage, and a company’s competitive edge now depends on delivering a consistent, satisfying customer experience. How do the leaders get it done?


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