Turning Customer Experiences Into Competitive Edge: Nikon’s Journey to Leadership

Many of the familiar avenues for gaining a competitive edge, such as product innovation or speed-to-market, are not as effective as they once were. Customer experience is currently the prime battleground for advantage, and a company’s competitive edge now depends on delivering a consistent, satisfying customer experience. How do the leaders get it done?

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11 Criteria for Selecting the Best ERP System Replacement

An enterprise resource planning (ERP) system is your information backbone, reaching into all areas of your business and value chain. That’s why replacing it can open unlimited business opportunities. The cornerstone of this effort is finding the right partner. And since your long-term business strategy will shape your selection, it’s critical that your ERP provider be part of your vision. Read More

Enriching Your Customer Experience with Proactive Customer Communications

Proactive customer communications (PCC) is any outbound communications solution that delivers proactive notifications, alerts, or other messages. Done right, PCC turns often-dreaded telemarketing calls or ignored direct mail into important alerts and updates.

Today, PCC is being used across industries, including financial services, telecom and utilities, travel and hospitality, healthcare, retail, and pharmaceuticals. PCC can help businesses in many industries and of all sizes deliver greater... Read More

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Embracing IT Innovation to Gain the Competitive Edge

To stay competitive, companies need to change—and they need to embrace change. Companies in the supply chain need to look for new and better ways of retaining their competitive edge. A key factor in successfully overcoming this challenge is your IT infrastructure. Managing out the complexity in IT systems means your IT spend will be directed towards increased productivity, not system upkeep and maintenance. Find out how. Read More

CRM without Compromise: A Strategy for Profitable Growth

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When implementing customer relationship management (CRM), organizations often lose sight of their customers and focus on efficiency gains instead of looking at the bigger picture from a customer perspective. But organizations that can build a business-centric system flexible enough to quickly respond to changing customer needs will have a sustainable competitive advantage and enjoy profitable growth for years to come. Read More

Making Customer Experiences a Reality-Five Steps from Vision to Execution

Successful customer experiences change the competitive landscape by separating your company from the competition. Industry wisdom thus has companies focusing on increasing transaction efficiency. However, by executing a customer-centric strategy—with a clear process enforced along every channel of customer interaction—you will tap into the emotions and aspirations of your customers, creating a personal and long-standing connection with them. Read More
 
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