Turning Customer Experiences Into Competitive Edge: Nikon’s Journey to Leadership

Many of the familiar avenues for gaining a competitive edge, such as product innovation or speed-to-market, are not as effective as they once were. Customer experience is currently the prime battleground for advantage, and a company’s competitive edge now depends on delivering a consistent, satisfying customer experience. How do the leaders get it done?

Featured Software Research:

Business Analytics-Turning Data into Insight

  • Source: IBM
  • Written By:
  • Published: June 4 2013
In an era of smarter analytics, it is imperative that businesses leverage the massive quantities of data available to them. In order to remain competitive, data must be transformed. Watch this video to learn more. Read More

Four Types of Configurators: Which One Is Right for Your Business?

Companies that build configurable, multi-option, and customizable products are finding that a configurator can provide a competitive edge by reducing lead times, automating quotation documentation, increasing workforce efficiency, eliminating errors and rework, and increasing customer satisfaction. This white paper highlights the functionality that companies are looking for in a configurator today, and examines the scope of the four broad categories of configurators on the market.  Read More

Enriching Your Customer Experience with Proactive Customer Communications

Proactive customer communications (PCC) is any outbound communications solution that delivers proactive notifications, alerts, or other messages. Done right, PCC turns often-dreaded telemarketing calls or ignored direct mail into important alerts and updates.

Today, PCC is being used across industries, including financial services, telecom and utilities, travel and hospitality, healthcare, retail, and pharmaceuticals. PCC can help businesses in many industries and of all sizes deliver greater... Read More

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Making Customer Experiences a Reality-Five Steps from Vision to Execution

Successful customer experiences change the competitive landscape by separating your company from the competition. Industry wisdom thus has companies focusing on increasing transaction efficiency. However, by executing a customer-centric strategy—with a clear process enforced along every channel of customer interaction—you will tap into the emotions and aspirations of your customers, creating a personal and long-standing connection with them. Read More

Build a Competitive Edge for Manufacturing Plant Operations

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