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Understanding Business Intelligence and Your Bottom Line

Source: Sage
Given that virtually all small and midsized businesses can benefit from business intelligence (BI) tools, the real question is how much of this technology constitutes a good investment of time and energy? Your need to determine what BI tools you really require to drill down and extract the key performance data that will make your company more efficient and profitable.


Featured publications:

Understanding BI: The Top 10 Business Questions That Drive Your BI Technology Requirements
Source: Birst Read this white paper to learn the questions you should be asking to determine your business intelligence technology requirements and better understand your BI solution needs. Read More...
Reduce the Risk of Network and Application Performance Issues
Source: Fluke Networks More than ever before, the IT network is a strategic asset to a business, and any downtime or degradation in network or application performance can directly impact an organization’s bottom line. This white paper looks at a methodology for solving network and application performance issues and outlines a new approach to getting to their root causes more quickly. Read More...
Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics
Source: IBM By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement. Read More...


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The Bottom Line of CRM: Know Your Customers
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