Understanding Integration in the SMB Market

  • Source: eBridge
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Small and medium businesses (SMB) generally purchase integration solutions that conform to plans of their larger business partners. Their decisions are reactive, rather than proactive. Understanding the SMB market can help integration solution providers better understand SMB needs. This white paper addresses integration in the SMB market in two parts: the first deals with understanding the nature of the SMB market; the second deals with what SMB integration solutions should address.

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