Understanding the ROI of Marketing Automation

  • Source: Kentico
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Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the prospects most likely to buy. But before you can decide if a marketing automation system is right for your company, you need to know more about automation and its return on investment (ROI).

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How Offshore Drilling Companies Realize ROI on an EAM Software Investment

  • Source: IFS
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Rig owners and operators today have an increased focus on asset integrity management (AIM) and risk management, and are reassessing their investments in enterprise asset management (EAM) software to ensure they have applications in place that are properly implemented and functional, ensure compliance with regulations, and adopt AIM best practices. This white paper discusses the EAM software features that can play a role in software project ROI for drilling contractors as well as specific, discrete... Read More

Three Types of Field Service Scheduling Software

  • Source: IFS
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There are three distinctly different approaches to solving the puzzle of getting the right people to the right place at the right time. This white paper describes the three strategies for better field service scheduling plans--manual processes, traditional scheduling automation, and real-time scheduling automation--and explains why each approach matches different needs. Which strategy is right for you? Read More

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  • Source: SAP
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