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Using CRM to Sell More

Source: C2 CRM
When considering a customer relationship management (CRM) solution, it’s critical to understand the needs of your sales team. All too often, CRM applications have too much depth and complexity—and as a result, they fall into disuse. Some features may actually increase the effort of your sales people to close a sale. However, you can implement a CRM implementation that fits the needs of your sales team. Find out how.


Featured publications:

Integrative CRM Enhances Midsize Business Agility and Performance
Source: Cabot Partners Customer relationship management (CRM) is more feasible and affordable than ever for midsize businesses. Learn what it takes to build a successful program in this report. Read More...
Total Cost of Goods Shipped: A Guide to Better Sourcing Decisions
Source: Pronto Software Limited To increase profits, companies are searching for ways to reduce costs or sell more at the highest possible price. Many companies are turning to imported goods and materials due to lower manufacturing costs, but this can involve many hidden costs. In this paper, PM War Stories and Pronto Software examines how to effectively track the total cost of goods shipped to aid executives in making faster, better sourcing decisions. Read More...
Selling Smarter with CRM
Source: Ziff Davis CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several such tools and how they can be effectively used with multiple business models and businesses of any size. Read More...


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How to Sell Management on a New CRM Solution
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How to Sell Management on a New ERP System
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