Home
 > Research and Reports > White Papers > Using Google Analytics to Increase Your Reporting Cap...

Using Google Analytics to Increase Your Reporting Capabilities

Source: Listrak
A recent study by Jupiter Research found that e-mail marketers using Web analytics click-stream data to generate targeted e-mail campaigns produce an impressive average click-through rate of 14 percent, and a conversion rate of 3.9 percent. Can your business claim numbers this high? If not, find out how you can with Web analytics tools that will help you gain insight on your subscribers’ behaviors while increasing sales.


Featured publications:

Expanding BI's Potential with Predictive Analytics
Source: Technology Evaluation Centers Published On: July 12 2013 Business intelligence (BI) is an essential decision-making tool. But it can do even more for you when you power it with predictive analytics. Jorge Garcia, senior BI and Data Management analyst at Technology Evaluation Centers, will show you how predictive analytics goes beyond traditional analysis of past and present data to help you “see ahead.” You’ll learn how to extend your BI capabilities with predictive analytics; predictive analytics techniques for more accurate planning and forecasting; strategies for successfully integrating predictive analytics into your BI workflows; and how real-world companies are using predictive analytics. Read More...
Product Analysis Report: IBM Cognos and SPSS Solutions
Source: Technology Evaluation Centers Written By: Jorge Garcia Published On: December 17 2013 Many organizations today have come to realize that using data effectively should be a key component of their business strategy. Businesses can expand and improve the information analysis capabilities gained through BI by using predictive analytics to anticipate risks and outcomes, predict trends, and discover unseen patterns in data. IBM SPSS solutions provide a complete set of predictive analytics capabilities and a flexible set of integration points with Cognos Business Intelligence. Read the report to learn more about how IBM Cognos software capabilities can be extended with the use of IBM SPSS predictive analytics capabilities. Read More...
7 Signs You Need Advanced Analytics for Salesforce.com (or any CRM) and Why They Matter
Source: Birst If you rely on the built-in analytic capabilities of CRM, you’re leaving money on the table. Because that’s what the information in your CRM system is; it’s money. But you can’t extract the true value of that information without an analytics application that does the heavy lifting without putting your sales team through hell. Read this white paper to see the seven signs that you are not operating efficiently and making reporting and analytics more difficult for your sales team. Don’t ignore these seven warning signs. They all carry one message: Yes, you need advanced analytics! Read More...


You may also be interested in these related documents:

BI State of the Market Report
Source: Technology Evaluation Centers Published On: March 26 2009 IT departments rarely know as much about a business as the business people themselves. But business users still depend on IT to deliver answers related to the information that they receive. Learn how business intelligence (BI) 2.0—also known as collaborative BI—is helping business users create and modify their own reports, share and enrich information, and provide feedback to each other and to information producers. Read More...
Leverage Google Analytics to Enhance Marketing Awareness and Performance
Source: Blue Tent Marketing Small and midsized companies may need help configuring Google Analytics installations to aid their clients in the real estate, vacation rental, and resort markets—and to measure and enhance the effectiveness of their online marketing programs. If you’re tired of being kept in the dark about the effectiveness of your Internet marketing programs, then it might be time to implement a comprehensive Google Analytics program. Read More...
Reinventing the Business Workspace
Source: Salesforce.com A new, connected way of working is breaking down the old, functional silos of activity that kept workers isolated in their desktop cubicles. Rippling across the modern, web-enabled workplace, it links people wherever they work and collaborate—in workplaces, virtual spaces, meeting rooms, and mobile devices. Learn how on-demand applications can combine to create productive, adaptable information sharing and workflow. Read More...

 
comments powered by Disqus



Recent Searches
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Others

©2014 Technology Evaluation Centers Inc. All rights reserved.