Using Google Analytics to Increase Your Reporting Capabilities

  • Source: Listrak
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A recent study by Jupiter Research found that e-mail marketers using Web analytics click-stream data to generate targeted e-mail campaigns produce an impressive average click-through rate of 14 percent, and a conversion rate of 3.9 percent. Can your business claim numbers this high? If not, find out how you can with Web analytics tools that will help you gain insight on your subscribers’ behaviors while increasing sales.

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Budgeting: Beyond Spreadsheets

  • Source: IBM
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Corporate planning, budgeting and forecasting, and the attendant reporting, can be a major factor in a company’s success or failure. Spreadsheet-based planning can prove to be confusing and unorganized, which only costs the company more time and money. Read how the advanced capabilities of IBM Cognos TM1 could potentially streamline your workflow and accelerate your planning, budgeting, and forecasting processes. Read More

Time and Attendance: The Core of Managing and Measuring Your Workforce

This paper is based on data from more than 200 organizations in Brandon Hall Group’s 2014 Workforce Management Study. It reviews the evolution of time and attendance, the impact of automation and integration, and the key role that time and attendance solutions play in managing and measuring today’s workforce.

Some of the key findings include:
  • Organizations with fully automated time and attendance saw 67% greater year-over-year improvement in customer satisfaction.
  • Organizations... Read More

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Leverage Google Analytics to Enhance Marketing Awareness and Performance

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