Using Google Analytics to Increase Your Reporting Capabilities

  • Source: Listrak
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A recent study by Jupiter Research found that e-mail marketers using Web analytics click-stream data to generate targeted e-mail campaigns produce an impressive average click-through rate of 14 percent, and a conversion rate of 3.9 percent. Can your business claim numbers this high? If not, find out how you can with Web analytics tools that will help you gain insight on your subscribers’ behaviors while increasing sales.

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IBM Cognos Express Product Demo – Overview

  • Source: IBM
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  • Published: May 2 2014
See the integrated reporting, analysis, and planning capabilities that can help your midsize business to drive greater efficiencies, manage costs, and identify growth opportunities. Watch this video to learn more. Read More

Growing Google Apps: How to Increase Google Adoption in Your Organization

Change is hard for everyone. But switching from your old system to Google Apps doesn’t have to be difficult, and acceptance of the new Google Apps system within your organization will allow your company to flourish. Supporting everyone on the team through the adoption process is vital to a successful move to Google Apps.

In this white paper, explore core ideas to successfully training on and transitioning to Google Apps, including a slow, steady implementation process that allows the comfort levels of users to grow. This starts with a twelve-point plan that lets users get used to the idea of switching to new cloud technology. Learn how, when discussing the implementation of Google Apps, to focus on the opportunities now available to your organization. Highlight the positive changes that come with the adoption of Google Apps that will reduce travel time, allow users to work from home, decrease IT issues, and create a more collaborative, streamlined work environment. Review information on self-training strategies and the benefits of developing a training website. Use other Google tools such as Hangouts to gain valuable feedback from users, and explore how selecting volunteers to learn Google Apps tools earlier than other members can help the rest of the team navigate Google Apps and resolve IT issues. Through the information in this white paper, your transition to Google Apps can be a positive one.  Read More

The Guide to Google Apps Training Part Four: Advanced Security Configuration and Compliance

Google offers protection of your information with its sophisticated data and encryption centers. But now that you’ve become comfortable with the tools and basic security settings for Google Apps, you can get more in-depth and establish other security settings on your own. This next level of control allows you to review the settings for the core of Google Apps and gives you even better protection over your data with the ability to configure security parameters for associated apps.

In this Google Apps Guide, get detailed information about commonly asked questions regarding Google security topics. Learn how to set levels of calendar sharing internally and externally, how to configure and restrict collaboration capabilities of Google Docs on- and off-line, and how to execute configurations of Gmail access for mobile device management and compliance for even more protection. A step-by-step process is provided for the creation and facilitation of groups, as well as granting or revoking a user’s individual permissions for security access to third-party apps. Review, enable (or disable), and configure a series of core Google Services, including: Chrome management, Google+, Google Vault, and Google Apps Marketplace. The Google Apps Guide also describes how to enable or disable some non-core extra Google Apps.  Read More

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Leverage Google Analytics to Enhance Marketing Awareness and Performance

Small and midsized companies may need help configuring Google Analytics installations to aid their clients in the real estate, vacation rental, and resort markets—and to measure and enhance the effectiveness of their online marketing programs. If you’re tired of being kept in the dark about the effectiveness of your Internet marketing programs, then it might be time to implement a comprehensive Google Analytics program. Read More

Growing Google Apps: How to Increase Google Adoption in Your Organization

Change is hard for everyone. But switching from your old system to Google Apps doesn’t have to be difficult, and acceptance of the new Google Apps system within your organization will allow your company to flourish. Supporting everyone on the team through the adoption process is vital to a successful move to Google Apps.

In this white paper, explore core ideas to successfully training on and transitioning to Google Apps, including a slow, steady implementation process that allows the comfort levels of users to grow. This starts with a twelve-point plan that lets users get used to the idea of switching to new cloud technology. Learn how, when discussing the implementation of Google Apps, to focus on the opportunities now available to your organization. Highlight the positive changes that come with the adoption of Google Apps that will reduce travel time, allow users to work from home, decrease IT issues, and create a more collaborative, streamlined work environment. Review information on self-training strategies and the benefits of developing a training website. Use other Google tools such as Hangouts to gain valuable feedback from users, and explore how selecting volunteers to learn Google Apps tools earlier than other members can help the rest of the team navigate Google Apps and resolve IT issues. Through the information in this white paper, your transition to Google Apps can be a positive one.  Read More

The Guide to Google Apps Training Part Four: Advanced Security Configuration and Compliance

Google offers protection of your information with its sophisticated data and encryption centers. But now that you’ve become comfortable with the tools and basic security settings for Google Apps, you can get more in-depth and establish other security settings on your own. This next level of control allows you to review the settings for the core of Google Apps and gives you even better protection over your data with the ability to configure security parameters for associated apps.

In this Google Apps Guide, get detailed information about commonly asked questions regarding Google security topics. Learn how to set levels of calendar sharing internally and externally, how to configure and restrict collaboration capabilities of Google Docs on- and off-line, and how to execute configurations of Gmail access for mobile device management and compliance for even more protection. A step-by-step process is provided for the creation and facilitation of groups, as well as granting or revoking a user’s individual permissions for security access to third-party apps. Review, enable (or disable), and configure a series of core Google Services, including: Chrome management, Google+, Google Vault, and Google Apps Marketplace. The Google Apps Guide also describes how to enable or disable some non-core extra Google Apps.  Read More
 
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