Using Google Analytics to Increase Your Reporting Capabilities

  • Source: Listrak
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A recent study by Jupiter Research found that e-mail marketers using Web analytics click-stream data to generate targeted e-mail campaigns produce an impressive average click-through rate of 14 percent, and a conversion rate of 3.9 percent. Can your business claim numbers this high? If not, find out how you can with Web analytics tools that will help you gain insight on your subscribers’ behaviors while increasing sales.

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Budgeting: Beyond Spreadsheets

  • Source: IBM
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Corporate planning, budgeting and forecasting, and the attendant reporting, can be a major factor in a company’s success or failure. Spreadsheet-based planning can prove to be confusing and unorganized, which only costs the company more time and money. Read how the advanced capabilities of IBM Cognos TM1 could potentially streamline your workflow and accelerate your planning, budgeting, and forecasting processes. Read More

Selecting ERP for Oil and Gas Industry Contractors and Vendors

  • Source: IFS
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Suppliers to the oil and gas industry are under more pressure than ever before to increase quality, collaborate closely with the customer, and take on more project risk. Learn how enterprise resource planning (ERP) helps engineers procure construction companies, equipment fabricators, and service providers to meet the new demands from oil and gas companies. Download this white paper to learn more. Read More

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