Using Predictive Analytics to Uncover Root Causes and Solve Problems vs. Treat Symptoms

Despite significant investments in technology and an abundance of data, many companies repeatedly struggle to improve results on their marketing efforts. Why? In many cases, they are addressing the symptoms rather than the causes of their customers issues. Predictive analytics can be used to uncover these root cause issues, so they can treat the disease, not just the symptoms.
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Product Analysis Report: IBM Cognos and SPSS Solutions

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Many organizations today have come to realize that using data effectively should be a key component of their business strategy. Businesses can expand and improve the information analysis capabilities gained through BI by using predictive analytics to anticipate risks and outcomes, predict trends, and discover unseen patterns in data. IBM SPSS solutions provide a complete set of predictive analytics capabilities and a flexible set of integration points with Cognos Business Intelligence. Read the report to learn more about how IBM Cognos software capabilities can be extended with the use of IBM SPSS predictive analytics capabilities.
  • Written By: Jorge Garcia
  • Published On: December 17 2013

Reduce the Risk of Network and Application Performance Issues

More than ever before, the IT network is a strategic asset to a business, and any downtime or degradation in network or application performance can directly impact an organization’s bottom line. This white paper looks at a methodology for solving network and application performance issues and outlines a new approach to getting to their root causes more quickly.
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Human Capital Analytics Drives Strategic Business Decisions

Managers need high-quality information about their workforce to recruit and retain the best people and maximize employee productivity. In this white paper from Ventana Research and IBM, learn how analytics tools can help you uncover insights about work groups and individuals to help engage, support, and motivate employees and further your organization’s business goals.
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Predictive Analytics for Business Advantage

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