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Using Predictive Analytics to Uncover Root Causes and Solve Problems vs. Treat Symptoms

Source: Customer Chemistry
Despite significant investments in technology and an abundance of data, many companies repeatedly struggle to improve results on their marketing efforts. Why? In many cases, they are addressing the symptoms rather than the causes of their customers issues. Predictive analytics can be used to uncover these root cause issues, so they can treat the disease, not just the symptoms.


Featured publications:

Expanding BI's Potential with Predictive Analytics
Source: Technology Evaluation Centers Published On: July 12 2013 Business intelligence (BI) is an essential decision-making tool. But it can do even more for you when you power it with predictive analytics. Jorge Garcia, senior BI and Data Management analyst at Technology Evaluation Centers, will show you how predictive analytics goes beyond traditional analysis of past and present data to help you “see ahead.” You’ll learn how to extend your BI capabilities with predictive analytics; predictive analytics techniques for more accurate planning and forecasting; strategies for successfully integrating predictive analytics into your BI workflows; and how real-world companies are using predictive analytics. Read More...
Top 10 Payroll Pitfalls and How to Avoid Them
Source: Ultimate Software Too often, it’s easy to overlook the minutiae of payroll processes, which can result in costly errors and time-consuming corrections. Even the smallest of payroll slip-ups can snowball into long-term issues and increased expenses, and some blunders make organizations vulnerable to regulatory fines and penalties. The good news: most common mistakes are avoidable. Auditing, testing, reporting, and other “checks and balances” can confirm that your payroll is accurate the first time. But when mistakes happen, it’s important to determine what occurred and why, and then identify the root causes so they don’t happen again. Read this white paper to discover some of the top 10 payroll pitfalls, along with practical ways to prevent them. Read More...
Product Analysis Report: IBM Cognos and SPSS Solutions
Source: Technology Evaluation Centers Written By: Jorge Garcia Published On: December 17 2013 Many organizations today have come to realize that using data effectively should be a key component of their business strategy. Businesses can expand and improve the information analysis capabilities gained through BI by using predictive analytics to anticipate risks and outcomes, predict trends, and discover unseen patterns in data. IBM SPSS solutions provide a complete set of predictive analytics capabilities and a flexible set of integration points with Cognos Business Intelligence. Read the report to learn more about how IBM Cognos software capabilities can be extended with the use of IBM SPSS predictive analytics capabilities. Read More...


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Expanding BI's Role by Including Predictive Analytics
Source: SAP Traditionally, organizations have met their prioritized objectives by using business intelligence (BI) information to make informed decisions. Increasingly, organizations are finding that the benefits of BI can be enhanced when complemented by predictive analysis. See how more insight can be gained, and even better decisions made, by coupling business-relevant information with an easy-to-use predictive analytics solution. Read More...
Data Mining with MicroStrategy: Using the BI Platform to Distribute Data Mining and Predictive Analytics to the Masses
Source: MicroStrategy Data mining and predictive analysis applications can help you make knowledge-driven decisions and improve efficiency. But the user adoption of these tools has been slow due to their lack of business intelligence (BI) functionality, proactive information distribution, robust security, and other necessities. Now there’s an integrated enterprise BI system that can deliver data mining and predictive analysis. Learn more. Read More...
Asset Performance Management: The Secret to Uncovering Hidden Profits and Ending Operating Surprises
Source: Infor Top performers optimize their assets. It’s true in any field—sports, the arts, and business. Yet in business, optimizing performance of capital assets often plays distant runner-up to the more glamorous pursuit of top-line growth. That’s not surprising, given the importance of increasing sales revenue. But it can cost you—and lead to operating surprises that are even more punishing. Read More...

 
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