Using Web Technology for Competitive Advantage: How Manufacturers Leverage the Web for Internal Efficiency, Enhanced Customer Service, and Increased Sales

Most manufacturing businesses have invested in technology to combat some of their challenges, but primarily to increase efficiency and productivity. However, many have not yet discovered the value of a Web presence—or they use the Web in a very limited way. More than simply serving a marketing role, a Web presence can boost internal efficiency, enhance customer service, and increase sales. Download this white paper to learn more.
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Using Web Technology for Competitive Advantage

A typical manufacturing business today is faced with countless business challenges: domestic and global competition; high sensitivity to economic cycles; rising labor, materials and energy costs to name just a few. To combat today’s challenges manufacturers can easily and affordably leverage the web for internal efficiency gains, enhanced customer service, and increased sales.
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