The pharmaceutical industry is highly competitive, regulated, and in a permanent state of change. Customers demand instant attention, while suppliers require comprehensive leading edge services with regard to their products. Regulatory authorities require that the industry keep up to date with regulations, following them to the letter. Competitors are always inventing new ways to gain market share, while e-business presents new opportunities and challenges. All the while the pressure to reduce prices and to shorten order cycles is high. Pharmaceutical wholesalers comprise the lifeline within the pharmaceutical industry, providing continuity of supply and facilities for storage. They also offer a range of supporting services, such as information technology systems and product withdrawal notifications, which form an essential part of the total healthcare package. These companies and institutions all operate in an environment where speed and efficiency may mean the difference between life and death. However, the industry has a number of specific requirements that are critical for achieving success in the distribution sector.