Voice of Customer: Using Customer Actions That Speak

Traditional voice of customer (VoC) analytics for understanding and predicting customer behavior relies on two types of data sources—structured (customer feedback surveys, focus groups, etc.) and unstructured (blogs, forums, etc.). Data is then organized for use by diverse teams across an organization. Read about how companies can use data captured from customer actions or on-board diagnostic (OBD) systems for VoC analytics.

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Using ERP to Deliver Ecommerce for Engineer to Order Companies

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Listen and Learn: Improving Operations by Using Customer Feedback

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