Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward

With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs.
  • Written By:
  • Published On:
  • (Originally Published On:) )
 
comments powered by Disqus


Featured publications:

ERP in Manufacturing 2012: The Evolving ERP Strategy

This Aberdeen Group report, based on over 170 survey respondents in manufacturing, provides best-in-class manufacturing approaches to ERP strategy. Today, 92% of manufacturers have implemented ERP. Still, recent data finds that a successful ERP implementation goes well beyond just putting it into place. ERP, and the organization itself, should be constantly moving forward. Successful manufacturers tailor ERP in reaction to business change and needs including adding new functionality or mobile access.
  • Written By:
  • Published On:

How Analytics Bring Organizations Closer to Their Customers

Social media is providing organizations with a plethora of data about their customers. This paper explains how to leverage business intelligence software and advanced analytics to change the way business is conducted. The end goal should be to personalize marketing messages in a way that allows organizations to narrowly target specific customers based on the knowledge of the customer they already have.
  • Written By:
  • Published On:

11 Criteria for Selecting the Best ERP System Replacement

An enterprise resource planning (ERP) system is your information backbone, reaching into all areas of your business and value chain. That’s why replacing it can open unlimited business opportunities. The cornerstone of this effort is finding the right partner. And since your long-term business strategy will shape your selection, it’s critical that your ERP provider be part of your vision.
  • Written By:
  • Published On:

You may also be interested in these related documents:

How to Lead Your Organization on the Best Path to Performance Improvement (Webcast Transcript)

Companies require an agile enterprise performance management (EPM) strategy to ensure they have information to support effective decisions. The more information companies generate, the more they need software that places the information in the right context and optimizes the decision-support process. Learn to identify software that can help your organization find the best path to continual performance improvement.
  • Written By:
  • Published On:

Rules-based Marketing: Helping Companies Transform Leads into Sales

For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.
  • Written By:
  • Published On:

Finding YOUR Next - Michael Jordan - How New Technology-Driven Assessment Processes Will Improve Talent Acquisition

Human capital is the most valuable asset of any organization and human resources must be more strategic and provide more value, rather than be solely a cost center. A new talent acquisition model that integrates assessments in an automated screening process can help effectively and efficiently yield consistently higher-quality candidates with the demonstrated skills, behaviors, and work style that are required to succeed.
  • Written By:
  • Published On: