Home
 > Research and Reports > White Papers > Welcome to the Evolution: Audience Based Marketing - ...

Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward

Source: AudienceScience, Inc.
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs.


Featured publications:

I’ve Looked at Cloud from Both Sides Now in Mobile Workforce Management
Source: ViryaNet When considering a cloud-based solution, you need to think about many dimensions, from financials and flexibility to strategy and agility. This white paper from ViryaNet gives you some of the main aspects you should be looking at before choosing a workforce management solution in the cloud. Read More...
Vitatech Enhances Quality Control with QAD ERP Upgrade
Published On: April 16 2014 Vitatech Nutritional Sciences Inc., a vitamin and supplement formulation company, recently implemented the new quality capabilities in QAD Enterprise Applications. The enhanced QAD quality control framework allows Vitatech to track and report on ingredients used in different lots, batches, and stages of its manufacturing processes. Read More...
Enterprise software news recap for the week of April 14, 2014
Source: Technology Evaluation Centers Published On: April 17 2014 Enterprise Software News and Analysis for the Week of April 14, 2014.
Read all of this week's industry news on the TEC Blog. Read More...


You may also be interested in these related documents:

How to Lead Your Organization on the Best Path to Performance Improvement (Webcast Transcript)
Source: IBM Companies require an agile enterprise performance management (EPM) strategy to ensure they have information to support effective decisions. The more information companies generate, the more they need software that places the information in the right context and optimizes the decision-support process. Learn to identify software that can help your organization find the best path to continual performance improvement. Read More...
Rules-based Marketing: Helping Companies Transform Leads into Sales
Source: Vtrenz Inc. For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization. Read More...
Finding YOUR Next - Michael Jordan - How New Technology-Driven Assessment Processes Will Improve Talent Acquisition
Source: Human Resource Management Center (HRMC) Human capital is the most valuable asset of any organization and human resources must be more strategic and provide more value, rather than be solely a cost center. A new talent acquisition model that integrates assessments in an automated screening process can help effectively and efficiently yield consistently higher-quality candidates with the demonstrated skills, behaviors, and work style that are required to succeed. Read More...

 
comments powered by Disqus



Recent Searches
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Others

©2014 Technology Evaluation Centers Inc. All rights reserved.