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What Small Businesses Should Know about CRM

Source: Centerbase
For small businesses with limited budgets and IT support, customer relationship management (CRM) has been out of reach. Until now, these small companies have missed out on the benefits provided by CRM because most applications were built for larger companies. New technology, however, has now emerged that levels the playing field for these smaller businesses by providing a fully customizable and affordable CRM system.


Featured publications:

Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises
Source: Epicor In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology. Read More...
SMB Team On-Demand CRM Comparison Guide
Source: Ziff Davis This guide provides a feature list comparison of 12 on-demand CRM products for small to medium businesses. Read More...
Why Your Business Is Not Too Small for VoIP
Source: Ziff Davis This guide explores five reasons why small businesses should think differently about VoIP. There may still be situations where VoIP isn’t for you, but in today’s environment VoIP can do more than just provide lower cost telephony. You’ll see that you’re never too small for VoIP, and there are great choices available to start you on this path and turn your phone system into a new driver for competitive advantage. Read More...


You may also be interested in these related documents:

Top 10 Features Small and Medium Businesses Should Seek in a CRM Solution
Source: Salesforce.com Once thought of as only relevant for enterprises, customer relationship management (CRM) technology is increasingly being used by small and medium businesses across industries. So, as you evaluate your options, you need to determine which solution will best meet your organization's marketing, sales, and business needs in the present and as it grows. Read about the top 10 features small and medium businesses should look for in a CRM solution. Read More...
How to Choose the Right Hosted CRM Solution for You
Source: InsideCRM How can you get the most out of a customer relationship management (CRM) solution while reducing operating costs and increasing overall profitability? By purchasing a hosted CRM solution that’ll provide the benefits of an on-premise CRM solution without the need for a complex implementation or the assistance of an in-house IT team. Hosted CRM is a cost-effective solution that promises a quick return on investment (ROI). Read More...
How to Embrace CRM and Make it Succeed in Your Organization
Source: SYSPRO Customer relationship management (CRM) is growing in importance as a competitive tool. However, a successful CRM solution must consider many factors, including a well-defined implementation strategy, the people factor, and the need for integration with the incumbent enterprise resource planning solution. If these conditions are met, CRM can have a dramatic impact on internal processes, customer satisfaction, and company profitability. Read More...

 
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