What’s Your Customer Experience Advantage?: New CRM Innovations from SAP Help Companies Empower Their Employees and Gain a Competitive Edge

  • Source: SAP
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Customer experience is now a competitive differentiator. As customers become more informed and more demanding, companies need to step outside of their comfort zone and explore non-traditional customer relationship management (CRM) areas. This paper explores a sampling of CRM improvements that allow companies to deliver a consistent customer experience to gain a competitive advantage.

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Services Resource Planning: How Integrated PSA, CRM, and Financials Can Transform Your Services Business

Enterprise resource planning (ERP), customer relationship management (CRM), and professional services automation (PSA) are all part of a standard software system for many companies today. But for project- and service-driven companies, an emerging type of software is making things easier to combine the most important elements of these solutions to support the whole bidding-to-billing lifecycle. Services resource planning (SRP) provides the basis of a system covering everything from initiation and... Read More

The IVR Playbook: Your Guide to Choosing, Designing, Developing, and Delivering an IVR Platform that Ensures a Great Customer Experience

At its core, interactive voice response (IVR) technology allows a computer to interact with a customer through the use of voice and touch-tone telephone keypad inputs. Looked at closely from a business perspective, IVR can be a huge part of an enterprise’s customer experience.

This IVR playbook looks at things to keep in mind when considering investing in a new or upgraded IVR system. It looks at who uses IVR technology and what could indicate that it’s time to make a change to your IVR... Read More

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2011 Customer Relationship Management Buyer's Guide: Innovations in CRM

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  • Published: November 21 2011
Customer relationship management (CRM) has matured, and offers more choices than ever before. This buyer’s guide reviews the latest innovations in this software space, focusing on cloud, mobile, and social options, and includes a section on the range of customer-centric and process-oriented add-ons and applications available. The guide also includes valuable CRM resources, case studies, and a directory of CRM vendors.

This buyer’s guide will show what CRM vendors are doing to differentiate... Read More

Improving Customer Relationships: An Integrated Approach

  • Source: The Economist
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It’s a simple idea: get a better understanding of your customers’ wants and needs, deliver on their expectations, and your revenue will increase. But more than 40 percent of companies surveyed do not have a formal customer relationship management (CRM) strategy in place. And those that have one still struggle with CRM at nearly every stage. Learn more about areas where you can improve your own CRM system strategy. Read More

Get Closer to Your Best Customers: A Shift in Customer Strategies in a Time of Crisis

  • Source: SAP
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An unsettled economy needs a different approach to managing revenues. Companies must identify their most profitable customers and the most effective marketing and sales vehicle for reaching them—with a shrinking budget. And shifts in customer spending demand a fresh look at the value proposition of your current products and services. Find out how you can stay close to your customers as their needs change. Read More
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