What’s Your Customer Experience Advantage?: New CRM Innovations from SAP Help Companies Empower Their Employees and Gain a Competitive Edge

  • Source: SAP
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Customer experience is now a competitive differentiator. As customers become more informed and more demanding, companies need to step outside of their comfort zone and explore non-traditional customer relationship management (CRM) areas. This paper explores a sampling of CRM improvements that allow companies to deliver a consistent customer experience to gain a competitive advantage.

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  • Source: The Economist
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