Why Life Sciences Companies Should Engage on Social Media

While most industries are rapidly adopting social media to engage with customers, the life sciences companies remain typically balk at extending social presence in a highly regulated environment. In view of recent Food and Drug Administration (FDA) guidelines on the responsibilities of life sciences companies monitoring social media, this paper intends to assist life sciences companies in determining the scope and potential impact of creating a social media engagement program.

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Why Your Business Is Not Too Small for VoIP

This guide explores five reasons why small businesses should think differently about VoIP. There may still be situations where VoIP isn’t for you, but in today’s environment VoIP can do more than just provide lower cost telephony. You’ll see that you’re never too small for VoIP, and there are great choices available to start you on this path and turn your phone system into a new driver for competitive advantage. Read More

Social Media for Lead Generation

Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and generating buzz, it’s increasingly used for lead generation. Learn what types of messaging work best on which channels. Read More

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The State of Global Clinical Research Trials

New technologies and changing economic conditions have triggered a number of changes in the pharmaceuticals, life sciences, and biotech sectors. Increased global sales of life sciences products and growing demand for drugs present drug industry companies with a host of opportunities. However, the mandate for clinical trials has led to considerable inflation in their research and development (R&D) expenditure. The resolution lies in using emerging markets as an alternative to conduct these trials.... Read More

Social Media and the Future of Business

The buzz is that social media can be used to benefit business. So what are the social media platforms (SMPs) that are economically relevant to a business organization? How can they be used and leveraged? And why are they valued? This research paper answers these questions and more, concluding that a social media platform can be economically valuable to an organization only if it generates information that either improves the reliability of existing information or is new information. Learn more.... Read More

How Social Media Is Revolutionizing the Apparel Industry

In just a few short years, social media has revolutionized the way people communicate and share information. For apparel companies, going social is no longer an option; it is a strategic business element that provides them the opportunity to collect detailed information on users and their habits, elicit real feedback and suggestions, and refine their offering and messaging to better suit user demands. Read More
 
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